Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social…

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Up Your Social Game with Oktopost’s AI Tools for Content Creation

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your…

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Shadowfax speeds ahead with $100M funding as instant delivery boom fuels growth

Shadowfax, one of the largest logistics service providers to hyper-local and on-demand delivery businesses in India, has raised $100 million in a new funding round as it clocks an yearly…

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Breaking down B2C vs. B2B social media metrics and why it matters

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often…

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