What a difference a name makes! The well-known diet brand Weight Watchers is now called WW and Dunkin Donuts is now just Dunkin’.
These are just a few companies who decided that it was time to rebrand, changing the look and feel of their company. As a business owner, you might be wondering about when to rebrand a company—is it worth the time and effort?
Absolutely—rebranding can make a huge difference! Here are five top reasons to consider rebranding your company.
1. Improve Brand Awareness
Thinking about rebranding? If so, it’s one of the best things you can do to increase and improve your brand awareness.
If your company’s logo, website, colors, or design choices are confusing, hard to read, or unmemorable, then there’s a good chance customers won’t pay you much attention. But with a new look and feel, you can get people talking!
2. Increase Sales
If you want to increase and grow sales, rebranding is a great way to go about this. A new company look is going to attract a new set of customers who might not have noticed you before.
Be sure to build up some hype with marketing once you launch your new look to capitalize on this.
3. Attract a New Demographic
If your business isn’t attracting the right kind of customer, consider rebranding in a way that will appeal to your target audience.
For example, if your business needs to attract a younger crowd, make your brand more fun, change up your logo, and jump onto platforms like Instagram and TikTok.
Market research is important here, as you want to meet with customers in your demographic to get their opinions and feedback before launching any new brand material.
4. Generate More Website Traffic
Rebranding should also include a digital component, updating both your website and social media channels. With an improved site, you’ll rank higher on Google and generate more traffic, which often equals new leads.
Working with a digital marketing team, like David Taylor Design, can help you redesign your digital presence.
5. Signal a Change of Direction
Often, companies rebrand when they’ve changed direction, meaning they’re expanding to a different audience or are changing their offerings or products.
Your brand needs to represent who your company is and what they do, so if your brand no longer aligns with your mission, it’s time for an update.
If It’s Time to Rebrand a Company, Get Started Today
Knowing when to rebrand a company isn’t always easy, as it’s a big decision. Is it worth the investment?
If you’re asking yourself that question, the answer is probably yes, it’s time to rebrand! To get started, think about how you’d like your brand to look, then consult with experts to brainstorm some design ideas.
You (and your customers!) are sure to love the new look.
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