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Why is SEO important?

In short, your business can’t survive without it. Looking at the exact reasons why, though, takes a bit longer. We’ve put together this guide to show you why SEO is important so you can prepare for your next marketing campaign the right way. 

Let’s get started below! 

1. Google Won’t Be Able to Find You Without It 

Google is the most widely-used search engine out there, and it relies on search engine optimization to find and pull up relevant websites. If you don’t use SEO, Google won’t be able to see you. In fact, over 90% of all sites on the web are completely invisible to search engines. 

Without SEO, you’ll get buried underneath all the optimized websites, making it nearly impossible for customers to find your page. 

2. Directs More Traffic to Your Site 

About 25% of people click the top result when they search for something on Google. As you go down the page, that percentage gets much lower, and almost no one clicks on anything on the second page. 

If you want to get traffic, you have to be one of the top three to five websites that show up on Google. And you can’t get there without SEO. 

Remember, more traffic means more money. If you aren’t in the top Google results, your business will have a hard time growing online.  

3. Establishes Trust and Credibility 

Google ranks websites that have helpful and valuable information higher than those that don’t. SEO gives your website things like: 

• High-quality backlinks 
• On-page optimization 
• Optimized content 
• Improved user experience 
• Etc. 

When Google sees this, they will launch you up the search results. Users see the top results as credible, authoritative websites, so you’ll earn people’s trust. 

4. Improves User Experience 

Search engines aren’t the only things that like optimized websites. Users also prefer visiting websites with SEO, even if they don’t realize it. Users who can’t figure out your website won’t stick around for very long. 

If you make your website fast and mobile-friendly, Google will also pull you higher in the search results. 

5. Puts You Ahead of Your Competitors 

A website without SEO simply can’t compete with optimized sites. If you don’t have an SEO strategy in place, you’re falling behind the competition. 

But you can change that. 

SEO doesn’t cost have to cost a lot of money, so even if you’re working with a tight budget, you can make your website more appealing to Google algorithms. Hiring professional services, such as Design ME Marketing, can put you way ahead of your competitors. 

Why SEO Is Important: Breaking Down the Benefits of SEO

Still wondering why SEO is important? Without it, you won’t be able to attract organic traffic, compete with the industry, or grow your business online. Now that you know the importance of SEO, comping up with an optimization strategy should be your next priority. 

Looking for other ways to develop your web presence?