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When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to.

The average return on investment for email marketing is $42 for every $1 spent. That’s huge for any business.

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Email marketing, still incredibly effective.

In this post, we’ll cover everything you need to know to start improving your email copywriting now, including:

>What email copywriting isHow you can improve your email copywritingWhich email copywriting examples you need to see

Let’s get started.

What is email copywriting?

Email copywriting is the process of writing an email for a current or prospective customer with the intention of encouraging a conversion. That conversion could be a reply, a sign up, a trial, or even reading your blog posts—whatever it is, all of the copy in the email should be working towards this goal.

Keep in mind that this doesn’t mean every email you send with a purpose requires great email copywriting.  Replying to your boss’s email about changing your weekly meeting time? Not email copywriting. Sending out a weekly newsletter with business updates and content suggestions? Email copywriting.

Now that we’re clear on what email copywriting is, let’s move on to our go-to tips for improving your email performance with stronger copy.

7 ways to improve your email copywriting

If you’re sending out communication to your prospects or customers, then email copywriting is important for your business. It’s not only a representation of your brand; it’s a chance to engage your audience and achieve your marketing goals.

Here’s how to improve your email copywriting and make the most of this marketing channel for your business.

1. Set your goal

How can you tell if your email does well if you don’t set a goal?

That might seem like a trick question, but it’s not. There’s no way to tell if your email worked—or if a copy change worked better—if you haven’t decided on what success means.

Every email should have a specific target, whether it’s free trial sign ups, blog post views, content downloads, or demos booked. Having this goal set is the best way to measure whether or not your email was successful.

That’s also the best way to ensure your email copywriting is all working towards the same goal. Take this automated email that I got from Semrush after signing up for a free trial.

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By: Céillie Clark-Keane
Title: 7 Email Copywriting Tips We Swear By (With Examples!)
Sourced From: www.wordstream.com/blog/ws/2021/05/25/mail-copywriting-tips

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Did you miss our previous article…
https://businessleadstraffic.com/2021/05/24/8-google-ads-conversion-tracking-hang-ups-and-how-to-fix-them/