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Gimi CEO and founder, Philip Haglund | Image credit: Gimi

Stockholm-based Gimi, a children’s financial education app, announced on Monday that it has partnered with ABN AMRO, one of the biggest banks in the Netherlands, to educate young customers about personal finance and provide them with a platform to handle their bank accounts.

The partnership with Gimi makes ABN AMRO the first bank in Europe to launch an educational tool designed specifically for children and their parents to help directly address the issue of youth financial illiteracy. The co-branded app, which was developed in only 90 days, allows the bank’s young customers to handle their money through their connected bank account using Open Banking.

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About ABN AMRO

Amsterdam-based ABN AMRO is a bank for retail, corporate and private banking clients, and offers a range of financial products and solutions with a focus on Northwest Europe. The firm’s motto is ‘Banking for better, for generations to come’. The bank serves over 5 million clients and employs more than 19,000 people.

Speaking on the partnership, Jorissa Neutelings, ABN AMRO’s chief digital officer, says, “At ABN AMRO we believe that financial literacy is a key building block to a successful life. Through our partnership with Gimi, we’re now able to provide parents with a convenient, engaging, and fun tool to teach their kids to become smart with money and grow into financially independent and responsible young adults.”

“Financial Superskills for children and young people”

Founded in 2015 by Philip Haglund, Gimi is an app that claims to improve the financial well-being of the next generation by helping children make smarter financial decisions.

Philip Haglund says, “Our mission is to equip future generations with financial superskills for life. We can achieve this by encouraging children to learn on the go by managing their money in real-time through the Gimi app. All around the world, children are taught about faraway planets or historic Kings and Queens, but they know little about how to budget or understand their finances. Partnering with such a reputable bank as ABN AMRO allows us to work with a like-minded organisation that wants to equip children with the money-related skills they need.”

The Gimi app is aimed at children between the ages of 7 and 13 years, and has achieved over 1.5 million downloads globally to date. The app encourages experiential and social learning and provides children with fun, efficient, and practical opportunities to learn how to handle their personal finances. Gimi is available through all app stores and is translated into English, Swedish, Norwegian and Dutch, covering all currencies throughout Europe.

The app will be available to all families in the Netherlands, and those accessing it through ABN AMRO will have free access to Gimi’s Superskills Pro subscription, which is typically €2.99 per child per month. The company says its Superskills package maximises the financial literacy learning experience for children as they can enrol in personal finance e-lessons and take part in ‘money missions’ with their families.

To date, Gimi has raised $10M in funding from NFT Ventures, financial expert Harald Mix, iZettle’s General Council Oskar Arndt, and Klarna’s former Chair of the Board, Eva Cederbalk.

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