Online food delivery platform is rebranding its 10-minute food-delivery service, Zomato Instant, the company said, adding that it is working on a new menu with its restaurant partners.
The service, launched in March, targeted ultra quick deliveries by stocking at its so-called finishing stations bestseller items from 20-30 dishes across various restaurants, factoring in demand predictability and hyperlocal preferences.
The Economic Times, citing unnamed sources, reported that Zomato was shutting the service and pivoting to a new product, and was experimenting with low-volume packed meals.
Zomato denied this.
“Instant is not shutting down. We are working on a new menu with our partners and rebranding the business,” a spokesperson for the company said in an emailed statement. “All finishing stations remain intact, and no people are impacted by this decision.”
