You are currently viewing Startup news and updates: daily roundup (March 29, 2023)

Startup news and updates: daily roundup (March 29, 2023)


IIT Jodhpur researchers create cost-effective sensor for detecting fruit ripeness

A team of researchers from IIT Jodhpur, IIT Delhi, and CSIR-CEERI Pilani have created a cost-effective sensor capable of measuring the elasticity and capacitance of fruit to assess its ripeness.

While chemical analysis is destructive and not applicable in all ripeness stages, electrochemical sensing requires expensive equipment. Image processing for ripeness detection is limited to specific fruit families, and changes in colour are not reliable indicators of ripeness for some fruits.

“The development of the highly sensitive tactile pressure sensor and its integration with a robotic system has the potential to revolutionise the way in which high-value fruits are sorted today. This innovative technology offers a cost-effective solution for accurate and reliable fruit ripeness detection during harvesting and transportation, enabling high-throughput sorting of fruits based on their quality and ripeness,” Ajay Agarwal, Professor and Head, Department of Electrical Engineering, IIT Jodhpur, said.

“The implementation of this system can have a significant impact on the fruit industry, improving efficiency, reducing waste, and increasing the shelf life and overall quality of exported fruits,” he added.

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Entropik awarded patent for multimodal emotion AI technologies

Entropik is awarded a patent for its Multimodal Emotion AI Technologies by the patent office of the Indian government. The technologies specialise in interpreting and analysing facial expressions, eye movements, and voice tonality through machine learning and neural net algorithms. This allows Entropik to provide accurate and efficient consumer insights to brands, especially in advertising, user experience, and shopper research.

The patent covers Entropik’s Multimodal Emotion AI Technologies and includes facial coding and eye tracking claims. Facial coding and eye tracking analyse facial expressions, muscle movements, and pupil movement to understand attention, engagement, and emotional levels.

Ranjan Kumar, Founder and CEO of Entropik, said his excitement for bringing the revolutionary Multimodal Emotion AI technology to the market. “Tech like facial coding, eye tracking, and voice AI will provide brands with answers to the 95% of questions that traditional surveys and focus group discussions cannot.”

Akasa Air partners with WebEngage to enhance customer engagement

Akasa Air has partnered with the marketing automation platform WebEngage to enhance its customer engagement strategy.

Through the use of WebEngage’s platform, Akasa Air can engage with customers via personalised communication across multiple channels. The platform will enable the airline to leverage real-time analytics to connect with users on a channel of their choice, enhancing brand loyalty, increasing customer engagement, and driving conversions with one-on-one communication.

“WebEngage’s retention platform will facilitate Asaka Air to replicate its on-ground and inflight experience across all its digital touchpoints through our smart, data-driven, and fully automated retention platform,” said Avlesh Singh, Co-founder and CEO, WebEngage.

The platform’s focus on customer data and analytics, personalisation engine, and omnichannel campaign orchestration system will help Akasa Air to deliver customer engagement across its web and mobile channels with relevant, personalised and contextual communication.

(The story will be updated throughout the day with the latest news.)


Edited by Suman Singh



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