Blog

Nimesh Jain, Founder of Evol Jewels, aims to transform the jewellery sector with his brand rooted in passion and heritage. Pioneering the future with lab-grown diamonds, Evol wants to revolutionise the industry with innovative, sustainable practices.

Jain is driven by “a commitment to revolutionise the diamond industry”, and “blend family expertise with a deep-seated dedication to craftsmanship and sustainability”.

The journey began with humble sketches and direct customer engagement, evolving into a unique retail experience centred on personalisation and connection. Evol’s philosophy revolves around elegance, sustainability, and accessibility – the idea is that each piece of jewellery tells a unique story, and is created to mark life’s milestones.

“From custom name rings, like the one made for Orry… to bespoke engagement rings, our creations make for cherished memories. Evol’s intimate retail experience ensures every customer feels special, offering a one-on-one approach that redefines luxury shopping,” he says.

The creative vision extends into themed collections like “Heart of Diamond” and “Together Forever”, which symbolise love, passion, and timeless romance.

“Evol aims to push the boundaries of design through theme-based collections. Each collection explores original concepts, starting from initial sketches to iterating prototypes until we achieve the perfect piece,” he says.

Beyond crafting jewellery, the founder sees himself as a storyteller, celebrating individuality – and the planet – with diamonds and jewellery.

“The diamond industry is witnessing a shift towards sustainability, and Evol is at the forefront of this transformation. Our lab-grown diamonds are ethically sourced and meticulously crafted, reflecting our dedication to the planet and to our craft,” Jain says.

Nimesh says they are on the path of making Evol jewels a sought-after brand in the lab-grown diamond jewellery and are chasing global standards of customer experience. “Evol Jewels is also evolving and we are privileged to see our clientele appreciating our high quality and coming back to us. Ultimately our goal is to make our customer feel like a Queen ‘Beyonce’ or Princess ‘Taylor Swift’,” he says.

“We are more than jewellers; we are storytellers, crafting pieces that celebrate life’s most memorable moments,” concludes Nimesh.