Noida-based multi-category biscuit manufacturer Nurture Well confirmed the closure of the private placement round, with India Inflection Opportunity Fund (IIOF) investing Rs 50 crore in the company.
IIOF invests in assets-backed profitable companies at the growth stage. In the last six months, IIOF has closed six investment deals in the mid-market segment.
“We are thrilled with our investment in Nurture Well, a standout in the multi-category biscuit segment. FMCG industry holds immense potential and we are confident that Nurture Well’s dedication to quality and innovation positions it perfectly to capitalise on this growth,” said Madhu Lunawat, CIO of India Inflection Opportunity Fund.
Nurture Well makes and sells multi-category premium cookies and biscuits.
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“Our vision is to be a leading and innovative biscuit manufacturing company, recognised globally for our exceptional quality, diverse product range, and commitment to customer satisfaction,” said Saurabh Goel, Director of Nurture Well.
The company says it has a distribution network of 150+ business partners covering North Indian states such as Jammu & Kashmir, Himachal Pradesh, Punjab, Rajasthan, Uttarakhand, Delhi-NCR and Uttar Pradesh.
Edited by Affirunisa Kankudti
