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Jaipur-based fintech startup Getepay has onboarded cricketer Virender Sehwag as the brand ambassador. He has invested $500,000 in the company and will lend his voice to some of the brand’s IVRS.

Getepay has secured over $4 million in funding from prominent investors, including Mahavir Pratap Sharma, Hyderabad Angels, ITI Growth Opportunities Fund, DBR Ventures LLP, and Yogesh Chaudhary.

“I am thrilled to be onboard Getepay and be a part of their digital innovation journey. At Getepay, we are building digital offerings, especially for Bharat, which has excited me to be part of this journey. I am sure we will take this to maximum merchants in the coming days and enable cost-effective solutions for them,” Sehwag said.

The company currently collaborates with over 1.5 million merchants and more than 150 banks across nearly every state in India.

It aims to expand its payment and digital services to its existing merchant base, targeting reaching 2.5 million merchants. Additionally, Getepay has advanced plans to expand internationally.

“At Getepay, our vision is to create a safe, secure, and efficient payment ecosystem with a comprehensive package of products and services that enable businesses of all sizes and shapes to scale and grow. We think that payments have a long way to go from here, backed by policies from the regulator and the government. We want to be an active player in the payment ecosystem, providing services to merchants through continuous innovation leveraging technology,” said Pravin Sharma, Founder and CEO of Getepay.