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The Gameium and Flipkarthave collaborated to offer the ecommerce company’s customers a chance to purchase subscriptions to the online video game platform via Flipkart’s SuperCoins.

For Flipkart, the tie-up will help strengthen its position in the growing digital gaming space in India while for The Gameium, it will help onboard new users.

The Gameium, powered by Advysors INC, features numerous video games catering to both casual and avid gamers. Flipkart can now gain access to the games, unlock new levels, upgrade to premium content, and explore latest releases and exclusive content by redeeming their SuperCoins.

“Flipkart’s extensive user base aligns perfectly with our mission of making gaming more accessible. By allowing customers to redeem SuperCoins for The Gameium subscription, we’re not only expanding our platform but also ensuring that gaming enthusiasts across India can experience the thrill of our games with ease,” said  Manpreet Bumrah, founder, Advysors INC, according to a press release.

“Collaborating with The Gameium to bring subscriptions into the fold of our Supercoins loyalty programme will add significant value for our customers by providing them with diversified choices and help them make the most out of their Flipkart loyalty programme,” said Gaurav Arora, Vice President, Payments and SuperCoins, Flipkart.