About 2,000 registrations have been issued under the ‘India Handloom’ Brand for 184 product categories, the government said on Tuesday.
The ‘India Handloom’ Brand was launched on August 7, 2015, on National Handloom Day to brand high-quality handloom products with zero defects and no ill effects on the environment.
“Since the launch of the “India Handloom” Brand, 1,998 registrations have been issued under 184 product categories,” the Ministry of Textiles said.
The government has undertaken various measures to promote the handloom sector. To provide end-to-end support for promotion of the sector and the welfare of handloom workers, the Ministry of Textiles is implementing the National Handloom Development Programme and Raw Material Supply Scheme across the country, it said.
Under the National Handloom Development Programme, financial assistance is provided to eligible handloom organisations/workers for upgraded looms and accessories, solar lighting units, construction of workshed, product and design development, technical and common infrastructure, marketing of handloom products in domestic/overseas markets, etc.
To address issues faced by handloom workers during the COVID-19 pandemic, the government announced a special economic package under the Aatmanirbhar Bharat Abhiyaan to boost the economy and make India self-reliant.
“To enhance productivity, marketing capabilities and facilitate better incomes, 151 handloom producer companies have been formed in the country,” the ministry said.
