How D2C startup Plume Beauty began with a single product and is now readying to launch a makeup range

The egg-shaped beauty blender is an essential in every woman’s makeup arsenal. And, that’s the reason it’s ubiquitous – available in various finishes, kinds, and price points at offline and…

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[Matrix Moments] Why two ex-Flipkart executives decided to start business-in-a-box platform Protonn

In August last year, Anil Goleti, a key executive at Flipkart who was with the ecommerce giant since 2012, had to step down to pursue his entrepreneurial journey. Along with…

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[The Turning Point] How a discussion between IIT Delhi alumni at a tech event translated into the launch of BharatPe

During a tech event in 2018, IIT Delhi alumni Ashneer Grover and Shashvat Nakrani discussed about the challenges faced by the fintech industry. The gaps stuck in their minds. And…

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Livestream e-commerce, growth marketing interviews, CEO for a day – TechCrunch

This year, livestream viewers in China are projected to spend more than $60 billion on digital shopping experiences that let them interact with influencers in real time. Promoting everything from…

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For tech firms, the risk of not preparing for leadership changes is huge – TechCrunch

Jason Dressel Contributor Jason Dressel is president of History Factory, which helps companies use their history and heritage to enhance and transform strategy, positioning, marketing and communication. Every week over…

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Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up – TechCrunch

I learned about Yat in April, when a friend sent our group chat a link to a story about how the key emoji sold as an “internet identity” for $425,000.…

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