The Internet of Things – The Inevitable Future?
Technology never fails to bring us exciting developments and always promises to make our lives better. In recent years, there has been an explosion of technological creativity and innovation, with…
The Marketer’s 5 Step Guide to Beacon Technology
Beacon technology has completely revolutionized both business and marketing.As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing…
Why PE fund Zephyr Peacock will continue to bet on Indian MSMEs
Founded by Thomas C Barry in 1994, Zephyr Management is a global emerging markets investment manager that specialises in the creation and management of highly focused private equity funds. The…
Learning the Art of Digital Marketing From Your Competitors
An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.But hey,…
How Social Media Marketing Can Boost Your SEO Efforts
Social media has the potential to bring about dramatic improvements in your SEO efforts. However, it is important to understand how activities on social channels can have an impact on…
Indian tech industry to add 1.38L new jobs in FY21
Good morning!Amid COVID-19, many people around the world, across industries, lost their jobs, but things seem to be looking up now.According to NASSCOM, the Indian IT industry is expected to…
7 Pillars of Marketing Management
Marketing management refers to the process of planning effective marketing strategies, advertising and promoting the products and services, and managing the sales to reach the customers so that the company…
How SaaS startup Credgenics is helping banks, NBFCs, and fintechs recover their bad debts through AI/ML
Debt resolution can seem like a daunting task, especially in an economic crisis climate that has hit overnight. Much like the situation world over post the coronavirus pandemic.Rishabh Goel and…
How to Win Customers and Keep Them for Life
For any business to make profit and survive, it must have enough (loyal) customers. The decision of Dr. Michael LeBoeuf to write this book entitled "How to Win Customers &…
This startup blends brick and mortar coaching with edtech to facilitate education to students in small towns
While edtech has found prominence in India due to the pandemic, the importance of brick and mortar centres haven’t completely diminished, and mark an important step when it comes to…