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Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast to share his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a foundation for sustainable growth.

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Episode Summary

Are your marketing efforts falling flat despite the best strategies you put forward? It might be your infrastructure holding you back.

In this episode of Radically Transparent, Chris Peer, author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies, reveals why a solid marketing foundation is the key to sustainable growth—and why so many companies are missing this important element.

From AI’s potential to the irreplaceable power of human creativity, Chris shares practical tips that could completely change your marketing game and set you up for long-term success.

Throughout the episode, Chris discusses the essential “Great 8 Pillars” that B2B marketing teams should focus on to drive growth. With real-world examples, Chris challenges all of us to think through our operational efficiency and demonstrates how a strong marketing infrastructure can turn tactics into success, helping B2B businesses scale effectively.

Plus, he opens up about one thing that might surprise you—something not found on his LinkedIn profile.

Tune in for a thought-provoking conversation about the future of marketing, the importance of strategic infrastructure, and the balance between technology and human creativity.

If you like what you hear, don’t miss a conversation, follow us on LinkedIn!

Hot Topics

• 8 reasons your marketing team is not creating ROI
• Which of the “Great 8 Pillars” is the most important
• Why a solid marketing foundation is the key to sustainable growth

Meet Chris

Christopher Peer, author of ‘The Great 8 Pillars of ROI-Driven Marketing’ and Founder / CEO of G8P and SyncShow, marketing firms that are focused on creating profitable marketing strategies for B2B companies who are tired of wasting money on marketing that hasn’t been creating the growth they need for their businesses.

Christopher brings more than 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for B2B industrial firms, including manufacturing, transportation, logistics, warehousing, and distribution. Having witnessed the pain and frustration caused by ineffective marketing, Christopher and his team developed the Great 8 Pillars framework to transform the marketing department from a corporate expense into a profit center.

The Great 8 Pillars framework, outlines how businesses can build a marketing operation that delivers a 10X return on investment while reducing output and helping you to be seen as a critical component of the growth infrastructure. With the help of his book ‘The Great 8 Pillars of ROI-Driven Marketing’, Christopher has helped hundreds of companies scale through world-class marketing best practices. His perspective on marketing operations transcends tactical methodologies and focuses on people, strategies, systems, and software to move the needle toward growth and progress.

Christopher’s success was recognized by Inc magazine when SyncShow won ‘Best Places to Work’ in 2018 along with solidifying a spot on the Inc 5000 list of fastest-growing companies in the US, twice. The teams at SyncShow & G8P consist of a few small groups of marketing strategists focused on changing marketing for the better.