How DLF uses content marketing to build trust and win over customers
“If you need storytelling to sell a Rs 5 or Rs 10 packet of biscuits, then you need storytelling to sell a product that is worth Rs 2.5 crore, Rs…
“If you need storytelling to sell a Rs 5 or Rs 10 packet of biscuits, then you need storytelling to sell a product that is worth Rs 2.5 crore, Rs…
Startups led from the forefront as India waged a battle against COVID-19 in 2020, working out ways to help develop technology and infrastructure for better prevention, diagnosis, and treatment. It…
“For our older generation, the scariest words coming out of young people’s mouths these days are not “I don’t want to get married”; they are, “I am a hobby trader…
While studying at Symbiosis Institute of Management Studies, Pune, Ryan Prazeres had received a scholarship for an exchange semester in 2012 in Lisbon, Portugal. While in the European country, Ryan…
First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is…
Dr Ritesh Malik, Founder and CEO of Innov8 Coworking, who has been on the frontline of the COVID-19 fight at his family-owned hospital in Delhi, Radix Healthcare, in an exclusive…
Urban Company, the home services marketplace startup, has raised $188 million in its latest funding round led by Prosus, show the regulatory filings by the startup.The latest fundraise by Urban…
OYO, the online hotel aggregator, has rolled out a feature on its app where COVID-19 positive individuals can avail quarantine and isolation facilities, as it looks to extend its support…
Delhi-based eyewear retailer Lenskart on Tuesday announced that it has aqui-hired Hyderabad-based essentials delivery startup DailyJoy to enhance its technology and innovation capability. The retail brand inaugurated its technology centre…
What’s the essence of corporate reputation? For companies, a favourable brand reputation signifies winning customers’ trust, employees’ loyalty, suppliers’ commitment, investors’ expectations, and communities’ credence. With such responsibilities come risks.…