Lightspeed doubles down on Wheelocity as it pivots to rural India commerce

While India’s urban population is shifting from mom-and-pop stores to quick commerce platforms, its rural side — home to more than 800 million people — still heavily relies on offline businesses…

Continue ReadingLightspeed doubles down on Wheelocity as it pivots to rural India commerce

Equal has a plan to fight India’s growing cyber fraud problem

India, the world’s most populous country and the second-largest internet market after China, is becoming increasingly digitally active. However, this rapid digitization comes with a growing risk of online fraud.…

Continue ReadingEqual has a plan to fight India’s growing cyber fraud problem

YouTube brings its affilate program to India, partners with Walmart-owned Flipkart

YouTube is bringing its affiliate program to India so creators can tag products in their videos and earn referral money. The company is partnering with Walmart-owned Flipkart and fashion and…

Continue ReadingYouTube brings its affilate program to India, partners with Walmart-owned Flipkart