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European startup Flix announces entry into India

Flix, a global provider of affordable and sustainable travel options, has announced its plans to expand the operations of FlixBus to India. 

The company seeks to introduce its distinctive business model to India with the launch of the first inter-city green lines scheduled for early 2024.

“India is committed to alternative drives and is accelerating towards a future where collective transport is electric. This gives the opportunity for Flix to be a key local player in the development of a sustainable travel industry, setting up infrastructure and further development in this area,” André Schwämmlein, Co-founder and CEO of Flix, said in a statement.

By entering the Indian market, Flix aims to generate a substantial number of job opportunities and contribute to the overall economic growth of the country. 

To facilitate this expansion, Flix has initiated the process of establishing a local team in India. Surya Khurana, an experienced professional in the mobility industry, has been appointed as the country managing director and will lead the team based in Delhi. In the upcoming months, Khurana and the local team will actively seek individuals to join their workforce, as well as local bus partners.

Flix operates in 40 countries, serving a total of more than 5,500 destinations globally, and is employing more than 5,000 people of over 90 nationalities globally.

GoKwik network touches 100 million shoppers

GoKwik, an enabler of ecommerce brands, has revealed that its network has witnessed a surge in the number of shoppers, with over 100 million customers making purchases in 2023. This figure represents a 1.5-fold increase compared to the number of shoppers on the platform in 2021.

The rise in shoppers primarily stems from tiered cities, with Tier III cities accounting for 46% of the growth. The majority of this incremental customer base can be attributed to the addition of new merchants specialising in beauty & personal care, fashion, electronics, and health & nutrition categories.

According to the company, cash on delivery (COD) continues to be the preferred payment method among customers. In the financial year 2022-2023, 75% of the orders processed within the GoKwik network were made using the COD option.

GoKwik offers full-stack enablement solutions backed by technology and data science to help ecommerce brands increase revenue growth and reduce return-to-origin. It is backed by Sequoia Capital, Matrix Partners India, RTP Global , Think Investmentsand other investors.

The company said that the shoppers on the GoKwik network are expected to reach 350 million by 2025.

(The copy will be updated throughout the day with the latest news.)