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Social media giant Facebookhas named Spoorthi Priya as its grievance officer for India on its website.

The move comes in the backdrop of the new IT rules coming into effect recently that require significant social media intermediaries – those with over 50 lakh users – to appoint a grievance officer, nodal officer, and a chief compliance officer. These personnel are required to be residing in India.

As per Facebook’s website, users can contact Spoorthi Priya through an e-mail ID.

Additionally, users can also contact Facebook India via post at an address in New Delhi, as per the page.

Earlier, sources had said Facebook was updating the details of the new grievance officers appointed, to replace the existing information on its platform.

E-mail sent to Facebook did not elicit a response.

Digital companies like Google and WhatsApp have also updated their websites to reflect the appointment of grievance officers as per the new social media rules.

Facebook-owned WhatsApp had recently named Paresh B Lal as its grievance officer for India on its website.

Last week, Facebook had announced major changes in its content moderation policies that could escalate its confrontation with governments.

On June 4, Facebook said that when it assesses content for newsworthiness, it will not treat content posted by politicians any differently from content posted by anyone else.

Instead, it will simply apply its newsworthiness balancing test in the same way to all content, measuring whether the public interest value of the content outweighs the potential risk of harm by leaving it up, Facebook had said.

There are concerns globally about the increasing influence of social media platforms and the potential impact on democratic processes. Social media companies have also drawn ire over a number of issues, including misinformation, instances of data breach, and handling of hate speech.

The Indian government has enforced new social media rules that are designed to prevent abuse and misuse of digital platforms, and offer users a robust forum for grievance redressal.

As per the rules, all intermediaries have to prominently publish on their website, app or both, the name of the grievance officer and his/her contact details as well as the mechanism by which a user or a victim may make a complaint.

The grievance officer will have to acknowledge the complaint within 24 hours and dispose of such complaint within a period of 15 days from the date of its receipt and receive and acknowledge any order, notice, or direction issued by the authorities.

Under the new rules, social media companies will have to take down flagged content within 36 hours, and remove within 24 hours content that is flagged for nudity, pornography, etc.

Non-compliance with the rules would result in these platforms losing the intermediary status that provides them immunity from liabilities over any third-party data hosted by them. In other words, they could be liable for criminal action in case of complaints.

India is a major market for global digital platforms. As per data cited by the government, India has 53 crore WhatsApp users, 41 crore Facebook users, 21 crore Instagram users, and 1.75 crore account holders are on the microblogging platform Twitter.

After the new norms came into effect on May 26, the IT Ministry had turned up the heat on significant social media companies, asking them to immediately report compliance and provide details of the three key officials appointed.

Last week, the government had issued a notice to Twitter giving it one last chance to “immediately” comply with the new IT rules and warned that failure to adhere to the norms will lead to the platform losing exemption from liability under the IT Act.

Confronting Twitter on the issue, the government had said that it was clear from the US company’s responses that till date Twitter has not informed about the details of the Chief Compliance Officer as required under the Rules.

Also, resident grievance officer and the nodal contact person nominated by the company is not an employee of Twitter Inc in India as prescribed in the rules, the Ministry had said in its notice dated June 5, adding that office address of Twitter Inc as mentioned by the company “is that of a law firm in India, which is not as per the rules”.