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In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience.

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Episode Summary

“Trial and error is better than generic and safe. And if [a post] gets no engagement, it just means that nobody saw it. So as far as the world is concerned, nothing ever happened. No one even saw it flop.”

PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections!

In this episode of Behind the Post, Bella Rose Mortel shares how she brings a human touch to B2B marketing at beehiiv. With an active presence on LinkedIn, X (formerly Twitter), YouTube, Instagram, TikTok, and Threads, she explains how beehiiv tailors its strategy for each platform, balancing product promotion, education, and engaging memes.

Humor plays a key role in beehiiv’s social strategy, and Bella Rose reveals how she weaves this into their content to foster deeper connections with the audience. One standout example? She donned a bee costume and created office parody videos that quickly became fan favorites.

In a conversation about humanizing B2B, the power of community management couldn’t be missed. Bella Rose highlights how responding to comments and engaging with followers can boost brand perception and online community strength.

But humanizing your brand goes beyond just social media posts. She also emphasizes the importance of employee advocacy, from the CEO’s online presence to the social media onboarding process she leads for new team members. At beehiiv, an active presence on social has become an essential part of company culture.

Tune in to hear how you can humanize your B2B brand and build a thriving online community through creative, authentic social strategies!

Hot Topics:

• Creative, out-of-the-box ideas that entertain their audience
• How to build authentic relationships with your audience on social
• Why your employees are your golden ticket to humanizing your strategy

Meet Bella

Bella Rose Mortel is a social media marketing professional based in Austin, Texas. With experience on the branded content team at Morning Brew and the growth marketing team at Workweek, she has developed strong expertise in social media strategy, community management, and content creation.

She’s currently the Social Media Strategist for beehiiv, a newsletter platform, where she is responsible for growing and managing an online community of over 80,000 followers across multiple social media platforms.

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