Whether you have a product that isn’t performing its best, or you are in the early stages of product development, there is a range of different things you can be doing to attract attention. When it comes to making your product stand out, you need to put yourself above your competitors and emphasise its best features. Here are some top tips to make your product stand out to help you increase your sales.
Brand mission and values
If customers have a good perception and opinion of your business, they are more likely to invest in your product. The logo, colours and overall design that your business uses are important, but its mission and values will also play a significant role in moulding customer perceptions.
The actions you take as a business, your unique selling point (USP) and the internal culture that you uphold, will strengthen your brand, and build credibility and trust. This must be well communicated to your audience and you must remain transparent, so customers are aware of your values and can decide to choose you over your competitors, and remain loyal.
The competition in every industry is fierce, so emphasising your USP is important, and extremely effective. This will show your customers what sets you apart, and makes it abundantly clear to them why your business is worth investing in. If you can win over customers with your brand mission and values, you are more likely to increase your sales exponentially, as they will likely refer you to their friends and family.
Customer service
Customer service is a key aspect of attracting more customers and selling your product. Your customer service should be one of your top priorities, as it can significantly impact the bottom line of your business, as it directly connects your business with the people who are going to invest in your products. Not only can it help you win new customers, but it will also ensure that customers remain loyal, refer you to their friends, and provide you with an opportunity to extract valuable information to improve your business and products.
Your customer service is a great way to showcase your brand mission and values, and what your brand represents. Customers can easily build an idea about your brand in their head, and the contact you have with them helps you to better control their perception of you, and even change it if it is negative.
Good customer service may sound simple, but it can go an extremely long way. It has been reported that 67% of customers would pay more for a product if the customer service is better. It is clear that every interaction you have with your customers is vital, so you should invest in making sure that every contact is excellent and worthwhile. See how you can go above and beyond for every customer.
Packaging
It’s not just the product itself, but also the way that you package it up and sell it. This is because first impressions matter, and what they see on the outside will be a huge driver in shaping a customer’s purchasing decisions. They will see your product on the shelf, next to your competitors. Your packaging is an opportunity to showcase your brand, and its values, and set you apart from your competitors.
Packaging is not an area of business that you should neglect. Your packaging is critical, as it helps your business define its brand within its design. Reports have shown that 94% of customers’ first impressions are related to their design, and ⅓ of decisions made by consumers are based solely on the packaging that they can see.
As a business, it is up to you to research the best, flexible packaging products that are suitable for your brand, and design them accordingly. The design should reflect your brand, and evoke emotions in your customers. It should draw attention to your product over your competitors, and urge them to interact with your brand. It may take some time at first, to establish the best packaging and design for your products, so it is something that you should always endeavour to improve. You should continue to seek customer feedback, so you can make improvements that resonate with them, and use your budget more efficiently.
Focus on getting your brand out there
While the quality of the product is vital to attracting customers, it won’t matter if you don’t get it in front of the right people. You should ensure that part of your budget is invested in your marketing strategy and effectively getting your brand out in the world. If you launch a product without a customer base or brand recognition, it is not going to sell. Unfortunately, products do not sell themselves.
You have to create your brand with a long-term strategy so that you build your business on a solid foundation and it continues to grow far into the future. The best way to do this, and give yourself a chance, is to work with professionals to build an online presence through search engine optimisation (SEO) and social media, host events and network with people within the industry, and build a community of loyal followers.
At the heart of all these activities, should be a clear and unique niche. If you try to copy all of the other brands on the market, you are going to have a hard time getting noticed. A niche is a key part of your marketing and will help you find your ideal customer because you will be able to resonate with them directly with more specific details and solutions, improve your SEO, encourage collaboration with relevant businesses, increase focus, help you make better business decisions, and much more.
Build a community
Building a community can be pivotal in the success of your product, whether you are launching a new product or trying to pick up the sales of an existing one. This is because a community can help build awareness and loyalty. It can take time to build a community, so an effective strategy needs to be put in place, along with time and consistency.
It is something that needs to be nurtured over time if you want it to be strong, engaging and effective. Not only will it provide you with a solid base of ideal customers to launch your product to, but it will also provide you with constant valuable information to help you improve your products, create new products, and understand exactly what problems they need solving.
A community is a great way to build your business, as many consumers feel lonely and isolated. By creating a community, you provide them with a sense of belonging, and a place to feel seen and heard. This is especially important if your product solves a sensitive problem they are struggling with.
A community puts you in a unique position of influence, that you can positively use to help and support your customers. In return, they will stay loyal and invest in your business. A community can be created online via social media, on a private platform, or even in person with a range of different events. The way you build your community will depend on your business, products, and what resonates most with your customers.
Making your product stand out is important if you want your business to grow. Make sure you pay close attention to your brand mission and values, your customer service, packaging and design, and community, which will help you make sales and get ahead of your competitors.
