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In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again.

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Episode Summary

“People don’t post enough on LinkedIn, we post 3-5 times a day. Let’s say you post 3 times a week and get 50 engagements on each, and I post 35 times a week and get 20 engagements on each of those posts, I’ve still got more engagement, more people see my content, and more people know who my brand is.”

As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results.

But with everything you’ve heard so far, Kieran Brannan, a Social Media Specialist at N-able, went Behind the Post to shake up your view on your posting strategy and give you practical and essential tips to help you create valuable content at scale.

Advocating that brands don’t post enough on LinkedIn, Kieran aims to publish 3-5 posts a day on N-able’s LinkedIn page.

So, if a brand posts so often on LinkedIn, how can we have a steady stream of fresh and engaging content ideas?

The secret lies in content repurposing, and repurposing well.

They say everything is content, and in Kieran’s eyes, there’s no truer statement. In this episode, he shares how you can take one blog post, podcast episode, whitepaper, or presentation and turn it into multiple social media posts. This way, you’ll never struggle with filling your social content calendar again. A bigger bonus is it will be full of valuable, educational content that your audience will love, bringing more attention to your brand.

Tune in to hear Kieran’s tips on working with the LinkedIn algorithm, the types of content that are performing well right now, and how he’s organized his marketing team to bring new content ideas to him instead of constantly chasing them down.

Hot Topics

• Repurposing hacks that will fill your social calendar with content your audience will love
• How to play to LinkedIn’s algorithm for real results
• What the best-performing content types are on LinkedIn right now

Meet Kieran

Kieran Brannan is a seasoned social media professional with a diverse background spanning the media, third sector, and now B2B industries. Currently, Kieran works as the Social Media Specialist at N-able, where he leverages his extensive experience to drive impactful social media strategies and engagement.

Outside of his professional life, Kieran enjoys watching wrestling, serving as a dedicated taxi service for his little girl, and has recently taken up the challenge of growing vegetables in his garden.

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