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Eveready Industries India, along with IPS officer Kiran Bedi, has unveiled a first-of-its-kind flashlight with a safety alarm.

The Eveready siren torch emits a loud 100dbA safety alarm when the user pulls the attached key chain in a distressing situation. Designed to empower women and people at large, the newly launched siren flashlight aims to enhance safety and security in daily life.

The product is backed by the brand’s latest campaign #AwaazUthaneyKaPower, which is led by deaf and verbally challenged people to highlight the need for this product to ensure the safety and security of all.

For the campaign, Eveready collaborated with India Signing Hands, an organisation dedicated to providing solutions to accessibility issues faced by the deaf community in India.

Bedi said, “A woman’s physical and inner feeling of safety empowers her; it is essential for her mental health. Sometimes an external tool is needed to feel safe in all circumstances—whether moving out at odd hours or travelling distances to fulfil their dreams.”

“Eveready’s unique siren torch is a significant step in empowering women to feel safe with an assurance to go that extra mile without hesitation or apprehensions about safety,” she added.