We live in a tech era where small startups can quickly grow and compete with legacy corporations. Disruptors finally have the tools and culture needed to transform and upend industries that have gone stale.
A world where people carry miniature computers in their pockets is a world of opportunity for entrepreneurs. Let’s check out some of the standout startups today.
Prop Tech
Disruptors like Regan McGee have changed how people in North America buy real estate, especially millennials and those entering the property market for the first time. As McGee likes to say, “
All users need to do is enter basic information about their budget and what they’re looking for, then, verified real estate agents compete against each other for their business.
When things are tilted in the buyer’s favour, agents can offer further incentives like additional services or even cash back. Plus, the platform helps homebuyers learn what questions to ask before it’s too late.
When buyers have easy access to loads of vital stats, they can make an informed decision, which is extra important when the purchase has major short- and long-term implications. The best real estate apps help make homebuying easier and more affordable, but they always keep your personal information secure.
Look for a platform with a unique algorithm that sends curated listings based on your preferences, one that’s also secure and easy to use. Prop tech is doing to real estate what Uber, Amazon, and Expedia to their industries.
Meet User NeedsThey Don’t Know They Have
The thing about disruption is that people don’t know it’s necessary until after it exists. There are at least two ways of approaching disruption. How can existing services improve? What new service would solve an existing problem?
No two sectors are alike, so a one answer fits all solution is impossible. Try to imagine a problem or hurdle that needs clearing, then think of how to clear it.
Design Language and UX Matters
Product practicality aside, one essential way to make your startup stand out is to build an app with compelling design language and user experience (UX). The experience people have while using your app goes a huge way towards determining its popularity.
Other people might have mulled over the idea of ride-hailing and even invented the prototype of an app, but nobody executed it better than Uber. Likewise, companies like Facebook understand that the UX is what keeps people addicted to using the app.
You don’t need to create dark patterns in UX, an underhanded way of slyly keeping users from exiting the app. Just ensure that the app itself looks sharp and works straightforwardly.
People rely on apps to stay connected to the news, each other, and make purchases. The tech giants of the future are forward-looking visionaries, but it helps to take a look at proven paths to tech success. Keep these principles in mind moving forward, and the app you make should stand out from the rest.
