Cannabis has been used for centuries for medicinal and recreational purposes. Today, the cannabis market is growing rapidly, with new products and strains appearing on the market all the time. As society becomes more and more open to cannabis, the devices used to consume it are becoming more and more advanced. From simple vape pens to sophisticated bubblers that you can see over here, there is a device out there for everyone.
As a cannabis business, it’s important to be aware of the latest marketing tips and strategies to stay ahead of the competition. Cannabis businesses need to be as savvy in their marketing as they are with their product. Even in states where cannabis is legal, the industry is highly regulated, and businesses have to work hard to distinguish themselves from the competition.
In this blog post, we’ll provide some valuable tips that you can use to improve your marketing efforts. Whether you’re just starting or you’ve been in the industry for a while, these tips will help you reach new heights. So, without further ado, let’s get started!
Go Local First
This isn’t exactly a marketing tip, but something that every new cannabis business should do is to focus on their local audience first. Many new cannabis businesses aim to get noticed by the international audience, which although very admirable, can be very difficult, especially at first. One of the reasons for this is the fact that when you try to go international, your competition suddenly increases tenfold.
To get off the ground, focusing on the local audience first is much easier, since there are a few more advantages. Local advertising will be easier, word of mouth will get customers through the door, and prices can be slightly cheaper since there is no shipping involved. More than this, you will be able to identify the needs of an audience that aren’t being met yet.
Use Social Media
The next marketing tip for any cannabis business is to use social media. Social media is something that everyone has access to these days, specifically over 3.6 billion people. What does this mean for your business? This means that there is an almost 100% possibility that your audience is using one of the many social media platforms.
There are other reasons to use social media too, such as the fact that it is free advertising. While it is true that you can’t say that any products are for sale, or mention any prices, people that see your account will now know your brand. There are also advertising tools available on most platforms, such as the Promote a Post feature on Instagram.
Consider the Consumer
One of the most important things that you could do is to consider the consumer. What does this mean? This means that you should put yourself in the shoes of a consumer and try to buy something. You should do this so you can see how everything is running. For example, you could see what your website looks like as a consumer. Is everything laid out neatly? Is there a search function? Do your products have the correct information?
More than this, you could try to search for your business on Google, try different keywords to see when, or if, it pops up. This will give you an idea of how many people you are reaching.
Video Marketing
Something that many businesses, even cannabis businesses, aren’t aware of, is how important video marketing is. Believe it or not, 84% of consumers have said that after watching a video from a brand, they have been persuaded to buy a brand’s product or service. More than this, the average time visitors spend on websites is increased according to 83% of video marketers.
Essentially what this means is that by using videos, not only will you increase sales, but you will retain visitors which will lower your bounce rate, and in return, raise your SEO ranking, making your site even more discoverable.
Consider Sales Stages
Finally, another incredibly important thing to do is to consider the various sales stages or buying stages, of a consumer. Very similar to considering the consumer, you need to consider the buying stages so that you can make content specifically designed for each stage.
For example, your blog post about automotive insurance could highlight to consumers that they have a problem; their current automotive insurance is too expensive. Another blog post could be designed with the research stage in mind, and have a few comparisons of different insurance companies. See where this is going? Depending on your cannabis product, you would replace the example above, but the message is the same.
