Launched in 2012, YS's Book Review section features over 300 titles on creativity, innovation, entrepreneurship, and digital transformation. See also our related columns The Turning Point, Techie Tuesdays, and Storybites.Frameworks,…
Creating new markets or establishing a wider customer base is an important consideration for all businesses. In an age where the internet crosses borders and has very few boundaries, moving…
You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight…
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear…
Finding qualified candidates to fill open positions at your business can be a job in itself. Once you’ve found the perfect match, you need to officially hire them to complete…
Since the internet is the dominant force in every industry, startups need to conquer many challenges to succeed these days. The competition is incredibly fierce – modern consumers demand more…
Good morning!In 2012, Will Poole launched Unitus Ventures to invest in startups that create opportunities for low-income populations.As the Co-founder and Managing Partner of Unitus Ventures (for the Indian market)…
Serial entrepreneur Vikash Samota founded his first startup back in 2010 after a three-year stint as an engineer at AT&T in the US. His company, Cyberlinks, did end-to-end development of mobile…
Not very long ago, shopping meant making lists, stepping out, going to a store, and buying. But in the age of digitisation, customers can shop from various channels such as…
When eyewear unicorn Lenskart was looking to scale up its technology team and recruit over 100 team members across product, design, development, data science, quality engineering, and DevOps in April,…