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Analytic Edge launches SaaS marketing analytics platform 

Analytic Edge, a provider of marketing and sales analytics solutions, has launched Analytic Edge Qube, a software-as-a-service (SaaS) platform that provides companies with an all-in-one toolkit for marketing analytics. 

The platform offers a comprehensive suite of solutions, including DemandDrivers for Marketing Mix Modeling, SynTest for Test and Learn powered by AI, PriceSense for pricing and promotion analytics, and PowerViewTM for data visualisation.

The Qube platform provides user-friendly, automated, no-code tools for companies to handle their marketing analytics in-house. It offers a subscription-based model for cost efficiency, scalability, and real-time insights, addressing privacy concerns. Users can access and utilise various solutions through a cloud-based interface, allowing for analytical model creation, experiments, pricing and promotion strategy testing, and visual dashboard insights, all without the need for data scientists or statistics experts.

Clean energy startup Solavesta records Rs 1.5 Cr turnover in pilot stage

Solavesta, a solar financing clean energy platform, has recorded Rs 1.5 crore in turnover before its formal incorporation as a startup. It is also eyeing to touch Rs 10 crore by the end of the ongoing fiscal.

Solavesta, established in late 2020, aims to transform India’s clean energy sector through innovative solar financing. It looks to extend its services to rural areas, providing clean and affordable energy for all. After achieving a turnover of Rs 1.5 crore in the pilot phase, it is working on micro-financing solutions to make solar installations affordable for individuals and small businesses.

(This article will be updated with the latest news throughout the day.)