Sriharsha Majety-led Swiggy on Thursday launched a Market Intelligence Dashboard, a tool that provides comprehensive insights to restaurant partners about how their business is running.
The dashboard allows partner restaurants to track their business performance, analyse operational metrics, and even monitor their marketing spend. The dashboard is available to all partner restaurants irrespective of size and cuisine.
The dashboard features an Overview Tab that clocks the restaurant’s performance compared to the overall market on key metrics like business, operations, customer, and spending, even providing an overall score and scores in each area for partners to understand their position in the competitive food delivery market.
Along with this, the dashboard features Business and Operational metrics that track essential business indicators such as order growth and average order value. It also provides insights into operational efficiency through metrics like order cancellations, availability, and customer complaints.
The dashboard also allows restaurants to analyse customer behavior and conversion rates, and how customers are interacting with the restaurant and its menu. It also provides insights into the restaurant’s marketing efforts on the platform including ads and discounts allowing them to optimise their spending.
“It effectively helps partners benchmark their performance versus the best in class, understand their areas of improvement or strength and make informed business decisions,” said Deepak Maloo, AVP – Supply at Swiggy.
In April, the company launched Smart Links, a tool designed to help restaurants convert social media engagement into customers through tailored links that will directly take users to the menu page on the Swiggy app.
This comes after the platform received collective ire from partner restaurants for arbitrarily charging a 2% collection fee on all orders. The company sent an email to partners in the middle of December 2023, stating that the fee would be implemented a week later which is one of the high traction months considering the festive season.
