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The Best Way to Brand Your Blog –

Post author:Yash A
Post published:March 25, 2021
Post category:Digital Marketing Latest Trends 2021
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Reading time:4 mins read

The post The Best Way to Brand Your Blog appeared first on ProBlogger.

This post is based on episode 206 of the ProBlogger podcast.

So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new. And you’re just about to buy the domain name for it.

But now you’re hesitating, because you still haven’t decided whether your new blog should have a personal brand or a business brand.

Sound familiar?

Even if you already have the domain name, you may still be wondering which way to go. Just because you have a business-related URL doesn’t mean you can’t give it a personal brand, and vice versa.

So this week I want to talk about some of your options when it comes to branding so you can decide the best way to brand your blog.

Getting personal

Let’s start with the personal brand. This is where everything is about the blogger. The URL is often their name (or a variation of it), and the content is pretty much focused on whatever they’re thinking or doing.

Here are some of the benefits of using a personal brand for your blog.

1. It gives you more flexibility

If you started blogging about bird photography, and now want to talk about parenting instead (or as well), a personal brand gives you the freedom to do it.

2. It’s a great way to sell yourself

If one of your goals is to become a professional speaker, writer, artist, consultant, coach or whatever, creating a personal brand is perfect because for each of these professions you are basically selling yourself.

3. It helps you become known as an authority

If you want to be seen as an expert, authority or thought leader in your niche, having a personally branded blog that includes your face, your ideas and your appearances on podcasts and in videos will certainly help.