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Image credits: The Mothership

The Mothership, a London-based e-commerce company, announced on Thursday that it has raised $22M (approximately €20M) in funding from a series of private investors. 

The investors include Glenn Elliott, founder of Reward Gateway and now part of Tenzing Private Equity, Jonathan Quin, founder of World First, Adrian Thompson, CEO of Aspen Pumps, Simon Morrish, and Giles Palmer,founder of BrandWatch.

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The company claims the investment will enable it to expand its portfolio and pursue further acquisitions of growing and profitable eCommerce sellers. 

Ben Fletcher, co-founder and CEO at The Mothership, says, “Several trends are converging in the eCommerce space. The category is growing, we are seeing an explosion of exciting sellers with innovative products who can compete with legacy brands by being more targeted, and they need help to scale. This is where The Mothership comes in. Our funding will allow us to support new acquisitions with team expansion and dynamic infrastructure. As we strengthen the marketing for these products we are creating the consumer brands of the future.”

The Mothership: What you need to know

Founded in 2021, The Mothership is a multi-channel e-Commerce platform backed by an experienced team of founders and multi-channel marketers. 

The UK platform specialises in acquiring or partnering with growing and sustainable consumer product companies that sell online. 

The company’s platform allows its portfolio companies to flourish through the expansion of their product catalogues and a multi-channel cross-sell approach to audience building. 

Jonathan Quin, investor in the current round and founder of World First, says, “I’m pleased to be backing the team behind The Mothership. The eCommerce rollup space is exploding right now and The Mothership’s focus on high-quality, sustainable brands looks like a winning strategy. I was particularly impressed by the team of entrepreneurs and consumer marketing experts they have pulled together.”

Since its inception in March, 2021, the company has already acquired TCU Trading, owner of two brands, Pluvios and Case4Life.

James Lovett, founder of TCU Trading, says “The deal presented was incredibly straightforward and the best offer compared to others, coupled with the excitement and belief in the brands it made it a very easy choice to proceed. The deal itself was completed in under 30 days and the whole process was extremely smooth.”