Here’s the thing about listening: it’s not just a skill, it’s an art, and as a marketer, it’s nothing short of essential. Imagine you are trying to craft a product, a message or a campaign, without truly understanding your audience. It’s like shooting arrows in the dark, hoping one of them hits the target.
With over 5.07 billion social media users worldwide, social media is a powerful arena for brands to listen to, and connect meaningfully with their audience. At the same time, 93.5% of internet users engage with social media platforms monthly, this means social media platforms are generating an enormous amount of data every second, making it challenging to tune out noise and tune into the whispers of your customers’ needs, frustrations, and desires.
That’s why we are excited to announce the launch of our latest feature: Customized Reporting for Social Listening.
This powerful new addition allows you to build custom reports based on your social listening queries. Now, when you use Oktopost to listen to conversations online, you are not just able to collect conversations but also gather real insights, all in one place to transform your product or service into a beloved B2B brand.
What is Customized Reporting for Social Listening?
Customized Reports for Social Listening are reports you can build inside of Oktopost Social BI based on what you are listening for online. These reports help you stay attuned to conversations about your brand and allow you to create reports, based on your social listening queries, and place the reports side-by-side with other social media reports to gain a full picture of what’s being said online and in your industry.
For instance, if you want to understand your brand’s presence and visibility within your market, often referred to as Share of Voice (SOV), you may want to build a report to track the number of posts your competitors are making and compare that report to your brands’ own activity levels. Or perhaps you want to place a word cloud keyword report in the same dashboard to identify common keywords and terms your competitors are using. This can reveal whether their language and themes align with yours, offering insights into industry trends and positioning.
Since each unique brand will be listening to different queries at any given time these customized reports can come in incredibly helpful to help you gain insight and look for patterns when it comes to staying ahead of the competition or making better-informed decisions on your overall marketing strategy.
How to use the Social Listening Data Source
To be able to customize your reports for social listening, we’ve added a data source to be able to pull this data together. As long as you have Social Listening queries set up inside of Oktopost, you can start slicing and dicing your query data alongside other report types. Once your queries are set up in Social Listening, conversations are automatically collected and ready for you to analyze, helping you better understand the vast amounts of information coming from online conversations.
Here are a few steps to get started:
- Set-Up Queries: Before customizing any report make sure you have your Social Listening queries set up and actively pulling conversations.
- Define Objectives: Think through what you want to learn from your queries before setting up your BI Dashboard. It often helps to write down the questions you want to learn the answers to beforehand so you can make sure you build out the right report.
- Build Reports: Once your parameters are set, you are ready to build your report and analyze the insights gathered from your Social Listening efforts.
Benefits of Centralized Reporting for Social Listening
With Customized Reports for Social Listening, you can build reporting dashboards to include data from various sources to gain a deeper understanding of the conversations taking place on social media and how these insights help tell a more meaningful story in addition to your social media metrics.
By having all your reports available in one place, not only is it easier on the eyes to sift through the data, but you can properly compare data side-by-side and analyze your performance alongside competitor data to uncover hidden opportunities and potential risks that you may have missed.
Key Benefits
- Competitive Analysis: Dive deep into competitor discussions and use these insights to refine your content strategy and positioning.
- Comprehensive View: Combine social listening conversations with social media metrics from diverse sources, offering a holistic perspective on your entire social marketing strategy.
- Actionable Insights: Extract meaningful insights from your Oktopost data to craft strategies that resonate and deliver results.
Explore Social Listening Template Reports
In addition to custom reports, we’ve added several template reports for Social Listening right inside the Reports Gallery for your convenience. To access these templates, head to your Reports Gallery, click on New Report, and select “User Template.” From there, you’ll be able to browse through all the available prebuilt reports.
Conclusion
Customized Reports for Social Listening are designed to provide powerful insights from your social listening efforts within a single, easy-to-use reporting dashboard. By creating customized reports and combining social listening data with other Oktopost data, you are able to gain a comprehensive view of your brand’s social media conversations. Whether building a report from scratch or using one of our template reports, Customized Reports for Social Listening provides an in-depth understanding of the social media conversations surrounding your brand and supports any B2B brand operating on social media.
Start exploring the potential of your social listening data today and transform the way you analyze social media insights.
