Zomato’s 10 min delivery plan cooks up a storm

Post author:Yash A
Post published:March 22, 2022
Post category:Digital Marketing Latest Trends 2021
Post comments:0 Comments
Reading time:7 mins read

Hello Readers,

Super-quick deliveries have become the trend of the season as everyone — from Blinkit to Zepto — now claim to offer 10-minute deliveries. But these were restricted to just groceries.

In a blog, Zomato Founder and CEO Deepinder Goyal announced that the foodtech decacorn will soon roll out a 10-minute delivery option for food orders.

He also claimed that no other food delivery company has managed to achieve the 10-minute delivery scale yet, and Zomato, with its 10-minute delivery service christened as ‘Zomato Instant’, will be the first in the industry to do so.

He also clarified that the company won’t put pressure on its delivery partners to fulfil the promise. Deepinder wrote in the blog:

“To fulfil our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries.”

However, despite the clarification, the move has already evoked strong reactions, with Karti P Chidambaram, Member of Parliament from Lok Sabha, raising concerns about “undue pressure” on delivery executives.

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