Do you have a Shopify store set up? Are you wondering how to start marketing it?
While Shopify is one of the best e-commerce solutions, millions and millions of businesses use Shopify. How are you supposed to make your brand stand out from the competition? What do you need to keep in mind?
Check out this guide to discover the top must-know Shopify marketing tips.
1. Offer Financing Options
Have you ever wanted to purchase a product but quickly realized you just didn’t have the money to swing it? Or, maybe you just didn’t want to put a huge purchase on your credit card?
One of the top features of Shopify is its “buy now pay later” service. This service allows you to offer financing options to your customers with pretty small interest rates. Depending on the product, customers have financing options for 1, 3, 6, or 12 months.
With this feature, your customers have the freedom to choose when to pay and how to pay. According to a recent survey, 40% of shoppers are more likely to make a purchase if they’re offered financing options. By setting up pay later services, you’ll be able to reach new customers, increase your store’s conversion rates, and rapidly grow your brand.
Just make sure the payment options you offer are Shopify secure.
2. Set Up Loyalty Programs
Another great thing about Shopify is that it allows you to offer rewards to your best customers. When you offer something of value to your customers, they’ll be more likely to make repeat purchases.
Plus, loyalty programs can be a great way to promote your brand and increase the lifetime value of your customers. We suggest setting up a system of tiers to reward your most loyal customers with the biggest savings options.
3. Create a Targeted Email Marketing Plan
Email marketing is another great way to grow your business. Not only is it inexpensive, but it can help you build great relationships with your loyal customers and sell more products.
Constantly communicating via email will keep your brand fresh in your customers’ minds. It will also allow you to promote products that your customers may have missed when shopping at your store. To create targeted emails, you first need to learn about your buyer personas and where your customers are at on their sales journey.
For example, if a customer buys a few shirts from your brand, you can send them targeted emails that display matching skirts to complete their outfit.
Also, try to personalize your emails as best as you can. Using a customer’s name can go a long way when it comes to making them feel appreciated.
Shopify Marketing: Are You Ready to Start?
As you can see, there are a lot of marketing tactics you can use to grow your Shopify store. Now, all you need to do is put these marketing tips to use.
Of course, there are a bunch of other ideas you can take advantage of to help your e-commerce store stand out even more. For more e-commerce marketing tips, check back in with our blog.
