SaaS, popularly known as software as a service, is a software sharing strategy that allows many users to use a single software. Unlike previous models where one company would require ownership rights after the development of the software, in SaaS, the software is owned by the inventor but open to use by anyone. In this case, what you need to do is subscribe to the services of the SaaS software.
If you’re venturing into SaaS industry, you must host your software on the cloud to be accessed remotely from anywhere. In addition, you ought to market your product through digital marketing strategies such as search engine optimization (SEO) on your website and social media platforms.
Marketing will help you generate leads for your SaaS startup, and SEO is one of the most effective strategies for online marketing. Keep reading to know some of the tested and proven SEO hacks that work for any SaaS startup:
1. Do Diligent Keyword Research
Most likely, doing a keyword search is the first thing that you need to do. That said, brainstorm relevant keywords, your online visitors will probably use when searching for SaaS services. Moreover, you can consider using a keyword search tool when looking for your keywords. The advantage of the keyword tool is that it can give you both long and short-tail keywords.
Here is a pro tip: ‘When choosing a keyword using a keyword search tool, leverage keywords with the highest search volume and less competition.’
The benefit of a keyword tool is it can give you a wide range of related keywords to optimize your content and website. For more information related to keyword research, you can read this guide to SaaS SEO.
2. Optimize Your Website
After you’ve finished making a list of your keywords, the next step you should take is to optimize your website. In this case, craft well-curated content for your website’s pages. And one of the ways you can achieve this is by using your keywords when writing the content on your web pages. Ensure that your keywords appear on the topic, the subtopics, and in select paragraphs. Good keyword practice suggests that you should avoid keyword stuffing.
Apart from optimizing your web pages with keywords, it’d also help if you used the exact keywords in your website’s blog section. Like in your web pages, include the keywords in your topic, subtopic, and content. Additionally, use your keywords in the meta-title and metadata.
Professional use of keywords on your website and blog improves the site’s visibility in the search engine results pages (SERPs). Search engine crawlers will search your pages and blogs for the keywords to establish relevance to the search question. As a result, with the right keywords, you stand at a vantage point of appearing on the SERPs’ first page.
3. Use Backlinks And External Links
Backlinks and external links are other SEO metrics that search engines use in measuring SEO proficiency. Backlinks refer to links that lead from one page to another on your website. It would help if you did this, especially for web pages that have related content.
For instance, you could lead your reader to a page that has more information concerning a specific subject instead of writing that information on that page. On the other hand, external links lead to other websites.
To effectively do outbound links, identify high authority websites you can link to. However, websites with content in your niche would be the best option. In addition, to leverage external links, you can consider blogging for a high-authority website that permits guest blogging. Also, include links to your website in your guest blogs.
4. Write Quality Content
One mistake you should avoid is writing content for the sake of filling your website or blogs. Instead, you must write well-researched content. It means that your content must be informational and educational. Furthermore, ensure that your work is plagiarism free.
As a result, you can use a plagiarism tool to ensure that the similarity level is as low as possible. Otherwise, it would help if you made appropriate references to your information source.
5. Improve Page Loading Time
Generally, a page loading time of three seconds is acceptable. Thus, if your website takes more than that, you may consider optimizing it. For instance, you can compress your images and videos with recommended tools as it helps reduce the time taken to load a page.
Final Thoughts
Digital marketing is the most successful strategy you can use to expose your SaaS startup. And SEO offers you the solution that you need. As a result, you can consider implementing the SEO strategies in this article to take your business to the next level.
