When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media.
Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.
For the last decade, we’ve focused on empowering social media teams to create engaging campaigns, launch successful employee advocacy programs, measure their efforts to optimize their strategies, and prove the value of social media on business outcomes.
Here are five ways we’ve helped our customers become bolder and better marketers:
1. Amplifying their brand’s voice through employee advocacy
“Oktopost made my life easier. I can push out our marketing messages faster, more consistently, and with a greater impact through employee advocacy.” – Joerg Klueckmann, Head of Corporate Marketing, Finastra
For Joerg Klueckmann, Oktopost has made him a bolder and better marketer by streamlining the process of building an impactful advocacy program at Finastra.
By leveraging their employee advocacy program, Joerg expanded his brand’s reach and awareness on social media by tapping into his advocates’ networks. In just two years, Finastra has seen a 400% increase in active advocates, an 800% increase in advocacy engagement, and a 600% increase in advocacy reach.
With an engaged cohort of advocates, Finastra’s marketing team pushed their messages out faster and to a larger audience, resulting in a more impactful market presence.
2. Empowering the entire organization through employee advocacy
“Leading the implementation of our employee advocacy board two years ago helped me become a bolder, more innovative marketer. But the benefits didn’t stop with me. Oktopost has empowered our team to find their voice and feel confident sharing their insights and expertise on LinkedIn. ” – Brittany Otting, Director of Social Media, CBIZ
From social media management to employee advocacy and social selling strategies, Brittany Otting credits Oktopost as a game-changer for their approach to social media marketing.
Through their social selling program, CBIZ has proved the impact of social media on the bottom line, generating $800,000 in revenue, with 60% of opportunities influenced by Oktopost resulting in successful closed-won deals.
Beyond results, Oktopost empowered the wider organization to confidently share content on their personal social media pages, positioning themselves as thought leaders and sharing valuable insights.
3. Enabling data-driven decisions for maximum impact
“With Oktopost, I’ve been able to make bold and data-driven decisions. I can confidently measure the impact of B2B social media efforts, tweak strategies, and boost engagements. Oktopost analytics has helped me optimize every single campaign for real results.” – Stephanie Carls, Director of Social Media
In B2B social media marketing, making data-driven decisions is crucial. But, having a clear understanding of our social media performance is essential to do this.
For Stephanie Carls, Oktopost’s robust social media analytics capabilities have empowered her to make those bold and data-driven decisions that resulted in high-impact campaigns.
The insights provided by Oktopost gave Stephanie the confidence to tweak her social media efforts in the right direction, boost engagements, and build an impactful, engaging social media strategy.
4. Proving the value of employee advocacy with robust analytics
“Thanks to Oktopost’s advanced data and analytics capabilities, the insights we gather are gold dust when trying to educate the business on the power of employee advocacy through social media.” – Andrew Davies, Global Marketing Director, Capco
Proving the impact of social media campaigns is not just essential for marketers who need to understand what’s working, but it’s also expected by marketing leaders who want to know how marketing efforts translate to tangible business results.
For Andrew Davies at Capco, Oktopost’s advanced data and analytics capabilities provide him with the insights needed to measure the effectiveness of his employee advocacy program and the impact of social media initiatives.
This detailed data enables him to educate the business about the power of employee advocacy and demonstrate the direct correlation between social media activities and business outcomes.
5. By helping marketing leaders facilitate boldness across their organization
“Oktopost makes it easy for our advocates to do something that they typically find difficult. It’s not a technical issue or an intellectual issue, but a psychological issue. Having a tool that is straightforward when our advocates are very time-poor, is really helpful.” – Barney O’Kelly, Head of Digital Marketing, AlixPartners
Running a successful employee advocacy program requires engaged and enthusiastic employees. However, many advocates face psychological barriers, such as fear of posting or uncertainty about what to post.
For Barney O’Kelly, Oktopost made advocacy straightforward and accessible for his advocates.
By providing clear guidelines and easy-to-use tools, Oktopost helps Barney’s team overcome these barriers, making it easier for busy advocates to participate consistently and create a culture of boldness and authentic engagement within the organization.
To say thank you, we did something bold ourselves
At Oktopost, we’re extremely proud of our customers and their achievements. So much so, that we did something bold to show them how proud we are of them.
Take a look at our customers shining bright on the Nasdaq billboard in Times Square, NYC:
We’re proud to be a trusted partner of choice and to empower our customers
These stories from inspiring social media marketing leaders, Joerg Klueckmann, Brittany Otting, Stephanie Carls, Andrew Davies, and Barney O’Kelly collectively illustrate how Oktopost has empowered marketers to be bolder and more effective.
Whether through employee advocacy, social selling, robust analytics, or team empowerment, Oktopost has proven to be an indispensable partner in transforming marketing strategies and achieving impactful results.
As we celebrate 10 years of Oktopost changing the way B2B does social, we owe the greatest thank you to our customers for their unwavering support along our journey.
