Running a small business has a lot of challenges, and designing a website that’s effective and attracts lots of traffic is one of them. Building a website, though, is no easy feat. You need a thorough knowledge of web design, combined with a creative mind and a great eye for detail.
Do you think you might be lacking these characteristics, or don’t have enough budget to hire specialists in small business web design? No worries, there is still a lot you can do to make your website amazing. Read on for 6 web design tips that are bound to skyrocket your traffic and boost your brand.
1. Make It Accessible From Mobile
Stop for a second and think: how are you reading this post? Chances are that you are using a mobile device. Mobile users consume a lot more online content than any other users, and this means that your website should take this into account.
Making your website accessible via mobile needs to be at the top of your priority list. If you are unsure of how to achieve this, then it’s a good idea to seek advice from an expert consultant, or check out this guide.
2. Ensure It Has Fast Load Times
Websites that load fast are great to ensure a smooth, pleasant user experience. This, in turn, leads viewers to come back for more. People, these days, value content that they can consume on the fly, which means that fast load times will attract and keep their attention.
The loading speed of your website depends on many factors. These include server speed, traffic, and graphics. You can optimize these elements by using a trusted site hosting, correct coding, and easy-to-load graphics.
Fast loading times are also great from a Google ranking point of view. Google, in fact, automatically puts you at the top of its search results if your website can load faster than others.
3. Be Bold and Experiment with Visuals
To attract more and more users, your website should feature cool, exciting visuals. Consider, for example, 3D or parallax animation, videos, and infographics, to name a few.
If you are a newbie, you could take an online course to get more familiar with videos and other visual content. Most of these resources allow you to acquire good skills in a short timeframe, so you can apply them to your website pretty quickly.
Remember, though: do not sacrifice user-friendliness for impressive visual design. Pick and choose the elements that work best for your brand, and make them your key traits. Don’t crowd your web pages with visual content that takes ages to load and causes your website to crash, as this will harm your brand.
4. Make It Easy to Find Out About Your Company and Contact You
A clear, simple, and well-structured company profile is essential for your small business website. In a similar way, you also want viewers to know how to contact you if they have questions or want to do business with you.
Write an “About Us” section that contains all the relevant information in a catchy, concise, and compelling way. You want people to look forward to working with you or buying your products, so you’ll need to show them how great, trusted, and professional you are.
And if they want to connect with you, you need to give them a clear and easy way to do so. Having a signposted “Contact” page will do the trick. Ensure it contains all your contact information, as well as a form that users can fill out and submit for queries.
5. Write Informative and Entertaining Blog Posts
Storytelling is a powerful weapon to increase brand awareness and promote your products and services. And what better than blog writing to create a foolproof storytelling strategy? You’ll want to write fresh, original, and captivating content that demonstrates your leadership in the field as well as highlights the unique essence of your brand.
And once you have started, make sure you don’t stop. Regular blog posting is vital to maintaining traffic flowing into your website. A good idea is to create many blog posts in advance, and then schedule their publication for future weeks or months.
Last but not least, Google loves blogging. The search engine views blogging as an indicator of value, and helps you rank higher in search engine results.
6. Buy a Domain Name That’s Easy to Remember
Do you remember when you selected your brand name? In all likelihood, it involved a sophisticated brainstorming session and a lot of research and creative skills. Your aim, after all, was to craft a brand name that would stick in people’s minds and imaginary, while reflecting the values of your company.
Well, picking a domain name is not that different. The goal is the same: enable users to remember the URL to visit it as often as possible. To achieve this, you should buy a domain name that’s simple and memorable.
Prefer short names over long ones and try, whenever possible, to get the .com version of your company name. Have you discovered that the name you wanted is already used by someone else? Then, choose the closest and easiest alternative that you can think of.
Take Your Small Business Web Design to the Next Level
Boosting the quality and effectiveness of your small business web design is easy to achieve even without being a web design pro.
Some features are essential, such as great user experience and mobile-friendliness, and others can enable you to stand out, like blog content or visual elements. Make sure you combine all our tips if you want to create a fantastic website that promotes and celebrates the power of your unique brand.
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