Let’s be radically transparent here: social media managers are exceptionally hard-working professionals.
Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on.
With all the different hats to wear, how can a social media manager stay productive?
We’re sharing our top 7 actionable tips that we have learned from social media managers that you can use daily to boost your productivity and help you stay on track with all the different initiatives you have running. Whether you’re a seasoned pro or just starting out, these strategies will help you streamline your efforts and achieve better results. Let’s dive in!
Jump ahead:
It’s always wise to listen to an expert
We recently hosted Sheldon Bruck, the sole Social Media and Community Manager at D-ID, to talk about how he stays productive while juggling multiple responsibilities.
Tune in here:
7 productivity tips for social media managers
1. Manage social media with a time-saving tool
Rule 101 of social media marketing, is to have a tech stack that works for you, and one of the most crucial steps to boost productivity is using a reliable social media management tool that simplifies your workload.
Instead of hopping from platform to platform, manage all your social media efforts in one place.
With a B2B-focused platform like Oktopost, you can plan and schedule posts in advance, collaborate with team members for review and approval, track your social performance, and consolidate all your social messages in one unified inbox.
Having a marketing tech stack that works for you saves valuable time, allowing you to focus on what truly matters: delivering an engaging social strategy for your audience.
2. Prioritize your workload
You can never go wrong with a traditional weekly to-do list. It’s a simple yet powerful method to keep your tasks organized and your mind focused.
When deciding which tasks to tackle first, use the Eisenhower Decision Matrix. This simple yet effective method helps you distinguish between urgent and important tasks and those that can be delegated or parked to the side.
The Matrix is split into four categories, often referred to as the 4 Ds of time management: Do, Decide, Delegate, and Delete.
Using this matrix will help you manage your time more effectively. As you complete tasks, cross them off your list and watch in awe as your workload dramatically decreases.
This structured approach not only boosts productivity but also reduces stress, allowing you to focus on creating impactful social media strategies.
A thriving social media community doesn’t grow itself—daily attention from social media managers is crucial.
Every social media manager knows it’s essential to respond promptly to customer messages and comments, ensuring that no more than 24 hours go by without engagement. However, with numerous projects demanding your attention, it’s easy to miss notifications on your social pages accidentally.
Here’s a practical solution: block off 15 minutes in the morning and another 15 minutes before you log off each day. This dedicated time ensures you stay on top of community management without overwhelming your schedule.
You might not always need the full scheduled time, but setting this reminder keeps you consistent. This small daily habit can significantly enhance your community’s growth and engagement, showing your audience that you value their interaction and feedback.
4. Have “ready-to-send” template responses for your social inbox
Now more than ever, customers, prospects, and job-seekers are flocking to your brand’s social media pages to contact you. Whether they’re asking about your product job openings or even sending in complaints, your social media inbox is constantly buzzing.
Reaching out via social media is convenient, familiar, and quick for your audience. For you, it means taking on the role of customer support. With many duplicate messages coming in, typing out the same responses can become repetitive and time-consuming.
To provide consistent and meaningful customer service on social media, create pre-written, customizable responses. These ready-to-send templates will help you respond efficiently and effectively, saving time while ensuring each interaction is handled with care.
5. Stay in the loop before it’s too late, with social listening
Social media is constantly changing and developing, with new trends emerging and algorithms changing regularly. Keeping up with these changes is important, but let’s face it, it is also quite challenging.
This is where social listening comes in. You can use social listening to stay up-to-date on emerging trends, audience interests, and relevant conversations. This allows you to craft a social strategy that resonates with your audience and drives engagement.
Here’s another pro tip: utilize the resources around you. Subscribe to newsletters that cover the latest social trends and follow industry-leading companies on social media. These sources provide practical insights that help you stay ahead of the curve and keep up with the market.
6. Place your trust in social media analytics
Social media analytics is the best friend you never knew you had.
Once you get into the habit of monitoring your metrics, you’ll become much more productive. Here’s why:
Social media analytics provide a clear picture of your performance. Regularly reviewing these metrics helps you understand what works and what doesn’t, enabling you to adjust your strategy for success before it’s too late. Without this data, you’re essentially shooting arrows in the dark.
For maximum productivity when crafting your social media content calendar, leverage analytics to create insightful reports highlighting key performance indicators. These reports help you make informed decisions and stay on track with your goals, ensuring your efforts are always aligned with your desired outcomes.
7. Repurpose, repurpose, repurpose
If content is king, repurposing content is the key to maximizing the true value of royalty.
Social media managers have so much content to produce. Instead of reinventing the wheel for every post, repurpose the valuable content you already have.
So much content can be created from a blog, podcast, or eBook. You just need to see the potential. Here’s an example from one single blog post you can create:
- A carousel breaking down the information into bite-sized, digestible insights
- A poll asking your audience about the content in the blog
- A short-form video summarizing the main points
- An image to highlight key statistics in the article
This approach speeds up your content creation process, helping you brainstorm ideas faster. Plus, if one type of post performs well, you can recreate it using a different content type.
To make this process even smoother, maintain a bank of design templates ready to attach to your posts. All you’ll need to do is swap out the text. From on-brand images and template carousels for case studies to editable designs for statistics, these resources will help you repurpose content faster and ensure a consistent, on-brand design experience for your audience.
Work smarter, not harder, with Oktopost’s B2B-specific social media marketing platform
Staying productive as a social media manager is no small feat. The diverse responsibilities—from content creation to community management—require strategic planning and efficient execution.
But it’s possible. You can significantly enhance your productivity by leveraging tools like Oktopost, prioritizing tasks effectively, and staying adaptable to industry changes.
Ready to take your productivity to the next level? Discover how Oktopost’s all-in-one social media management platform can help you manage your efforts seamlessly. Request a demo today and see how you can streamline all your social media activities in one place.
