Have you started a business during lockdown? All businesses are now online and so the world is your oyster.
If you are thinking about the best ways to advertise your business then you will first want to consider what is right for your business and the nature of what you are selling. Some methods are going to be specific to yours.
But there are some tried and tested methods that work for most businesses. Here’s everything you need to know about the best ways to advertise.
1. Search Engine Optimization
One of the main ways to sell your business now is through Search Engine Optimization (SEO). This is about ranking your website highly on Google to improve invisibility.
To do this you need to write a well-crafted website that offers all of the content you need. It’s much better to hire someone to do this who can optimize the content for your website rather than to try and do this yourself.
Lots goes into SEO including making sure the website is properly accessible to disabled users and that it includes backlinks.
2. Online Adverts
Most businesses now run online adverts. They help you to get visibility on different websites around the internet. If you click on the advert it will take the user to your product.
These ads generate money for affiliate and news websites and have become big business. With some websites getting thousands and millions of views each day then it’s worth investing in this type of advertising.
Remember you can’t just pay for adverts and expect your product to sell thousands of copies you need to make sure you follow are targeting your ads to the right user group.
3. Facebook Adverts
Facebook adverts are a different ball game to adverts that you place on normal websites. Facebook has its own algorithms that you need to master if you are to advertise on this platform.
If you can’t master this yourself then you need to hire someone who knows how to use this platform to run adverts for you. To do this, you can look online to hire someone that you trust to take over running this.
If Facebook adverts are done in the right way they can create hundreds and even thousands of sales for you. But if they’re done in the wrong way they can cost you thousands and bring you very little in return.
You could try using improvado integrations to bring all of your social advertising together in one place, a great tool for business advertising.
4. Instagram Influencers
Instagram influencers are another great way to sell your product. Instagram influencers have built genuine connections with their audience and can effectively sell your product for you if they really love it.
You can start networking with this community or you can approach an agency to help you push your product to them. Agents ensure you get contracts with Instagram influencers so that you get the coverage you paid for.
5. Try Clubhouse
A brand-new great app that has just launched is called Clubhouse. This is an app that allows you to have voice conversations on different topics with a group of people.
The app is currently invite-only but invites are pretty easy to get hold of if you know someone on it already or you do a quick Facebook search for someone with an invite.
You could start a conversation with people and see where it takes you. If your target audience is not on the app yet then there might be a key and crucial connection to be made that can help you unlock some great advertising channels.
Remember your biography is a place you can sell your product and you can even link your other socials such as Twitter and Instagram so that people who want to link up with you can after they have heard you speak. This is one of the best advertising tips to consider.
6. Flyering
Most people in the world now are stuck at home. Although many of us think this is the perfect time to try some advertising online many people forget that this is the perfect time to try some flyering. When it comes to small business advertising, go back to basics.
Putting flyers through people’s doors can be a great way of attracting their attention. The flyer can be brief and can contain information about your business or service as well as crucial contact information like your social media handles and phone number.
Be sure to invest money in these flyers though to make sure they are done well. A poorly designed flyer is worst than not flyering at all as it will showcase your business as being unprofessional too.
You also need to figure out your return on investment. You could do a small print run and see if it has any effect on sales. If it doesn’t then you might want to rethink your strategy,
What you don’t want to do is spend lots of your budget on flyering only to find it hasn’t achieved any sales.
There Are So Many Ways to Advertise Your Business
In 2021, when the majority of the world is locked down inside, there is a multitude of ways to advertise your business. From Facebook advertising to engaging with Instagram influencers.
You could even jump on new technology like Clubhouse to try and sell your products. But the channels you use will depend on the channels you like and work best for your business.
If you are interested in learning more about the different ways to advertise your business, be sure to check out the rest of our site.
