What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report]
71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what’s possible or how to solve a problem as being the biggest influence — two of several statistics of interest to B2B marketers in recently-released survey data. MarketingCharts>U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
March saw the U.S. ad market grow nearly 25 percent since the same time last year, and even managed to increase 7.2 percent from pre-pandemic March 2019 levels, according to newly-released Standard Media Index (SMI) data. MediaPost>Zoom launches Immersive View to unify participants in the same virtual room
Zoom has announced that up to 25 people can virtually co-occupy shared environments using a recently-launched feature, in a move aimed at expanding the video conferencing firm’s traditional participant presentation format of individual square streams. VentureBeat>Study Finds Independent Agencies Make Strong Comeback In Q1
64 percent of independent agencies had increased first quarter revenue year-over-year, while 75 percent said that they expect remote working options to endure into post-pandemic routines — two of several findings in recently-released survey data. MediaPost>LinkedIn Announces ‘LinkedIn Learning Hub’ to Provide More Comprehensive Skills Development Pathways
Microsoft-owned LinkedIn (client) has announced that its forthcoming learning experience platform (LXP) will offer a variety of new community-based learning and other skill-boosting features of interest to digital marketers. Social Media Today>IAB: Ad ‘Confidence’ Has Surged, Less Frequent Reviews Of Budgets
Some 61 percent of U.S. advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021 — sharpy higher than the 22 percent who expressed the same levels of confidence in November of last year, according to newly-released survey data. MediaPost
Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP
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Published Date: Fri, 30 Apr 2021 10:30:04 +0000
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