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Does your company’s website need an upgrade? If so, you might need to hire a web designer to help out.

There are at least 77,000 businesses that offer web design services in the U.S. in 2021. With so many choices, selecting web designers is often a challenge. How do you tell which one is right for your business?

In this article, you’ll learn the 5 factors to consider when comparing web designers. Remember them to find the best designer for your company’s website!

1. Do They Have a Quality Portfolio?

When you’re selecting web designers, you’ll find that most have portfolios to share. Narrow your choices down by searching for ones with high-quality portfolio pieces.

You should also make sure their style matches what you have in mind. Different web designers add their own touch to their designs, so find one with a suitable aesthetic.

If a designer is capable of designing business websites, their portfolio will serve as proof.

2. How Much Experience Do They Have?

If you’re trying to find a skilled web designer, you should find out about their experience level. Whether they’ve worked with a marketing company or as a freelancer, you’ll want someone who knows what they’re doing.

Keep in mind that someone with limited web design experience might be a talented choice. But more often than not, it’s better to opt for someone with some professional projects under their belt.

3. What Do Their Former Clients Say?

Another factor to consider is how pleased – or displeased – a web designer’s past clients are. Don’t be afraid to ask them for references. A professional designer will have no problem with providing them.

By reading their references and reviews, you’ll get a better understanding of the designer’s background. Testimonials are fine, but unbiased online reviews usually provide better insight.

As always, steer clear of any designers with a lot of negative reviews or unhappy clients!

4. How Expensive Are Their Services?

As with every new project, you must remember your budget. Web designers charge a wide range of prices, so find what you can afford. But remember, you often pay for what you get with web design. 

Still, comparing designer fees is encouraged. Shop around and ask about any potential hidden costs. 

5. Do They Keep Up With Modern Trends?

In your search for a skilled web designer, be on the lookout for ones that stay current. A modern site will attract more users, which should be your ultimate goal.

One of the biggest trends you’ll want to jump on is SEO. Search engine optimization helps your site rank higher in search engine results. In turn, more people are likely to find your website and business. 

You’ll also want to find a designer that is talented at creating a mobile-friendly website. In the age of smartphones, having a website with a beautiful mobile version is a must!

Start Selecting Web Designers the Right Way

If you need a new company website, you’ll want to find a talented web designer. This isn’t easy to do because there are so many to choose from with different skillsets. 

Start making your decision easier. Keep these factors in mind when selecting web designers, and you’ll make the right choice every time. 

Do you want to learn more about improving your business website? Check out other articles on our site for all the tips and tricks you’ll need.