From a side hustle to a multi-crore rakhi biz

Post author:Yash A
Post published:August 22, 2021
Post category:Startup Stories
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Reading time:8 mins read

Good Morning,

Raksha Bandhan, which marks the beginning of India’s festive season, sees sisters all over the country searching for the perfect rakhis for their brothers.

And Shree Rakhi has been fulfilling this demand since 1962. Started as a way to make ends meet, Murli Dharji Mohta and his wife Pushi Devi Mohta decided to start making simple rakhis at home, seeing the significance of the festival in the country.

Jiwan Das Mohta, second-generation entrepreneur and director of Shree Rakhi

“Earlier, we were selling rakhis without any branding and in an unorganised way. When I joined, I thought making a brand out of rakhis would benefit us, and so, we started labelling our rakhis as ‘Shree Rakhi’,” says Kamal Soni, Murli’s grandson.

Today, the company has become one of the largest manufacturers of rakhis, serving 700 districts across India and selling 2.5 crore rakhis a year. The company clocked a revenue of more than Rs 33 crore in FY 2019-20.

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