All about embedded finance startups

Post author:Yash A
Post published:May 11, 2022
Post category:Startup Stories
Post comments:0 Comments
Reading time:8 mins read

Embedded finance is not a new concept, and has been in existence for the past many years. Look around, and all the Big Techs are in finance now.

Whether it’s an Apple credit card or an offering from Google, Facebook, or Amazon, all the big tech companies have now supplemented their software and hardware offerings with extensive financial arms.

However, the momentum of embedded finance among digital platforms has only now started to gain traction as they look to offer services beyond just wallets. By offering financial services, they can subtly lock in their users and bring them deeper into their respective ecosystems, besides adding new income streams.

Today, companies across industries like insurance, grocery, logistics, manufacturing, and ecommerce are looking to launch their customised embedded financial services or maybe add a new business vertical altogether. Read more.

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If one were to list down the essential skills a successful entrepreneur must possess, networking would definitely make it to the top five. Read more.

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