Did you know that there are almost 2 billion websites on the world wide web?
Since it began, the internet has absolutely boomed, becoming a part of the daily lives of a vast majority of the population. It’s changed the way we live, shop, and sell! But, with so many websites comes a whole lot of competition.
If you’re a business, you might already know how hard it is to get to the top of search results. Luckily, a professional SEO agency can make it easy.
Find out the benefits of an SEO agency in this guide and start searching for your dream team today.
Boost Your Position
If you have no idea what an SEO agency even is, let’s clear things up for you.
SEO (search engine optimization) is the method of pushing your website up the ranks. By using a range of Google-approved techniques, your website can rise from the depths of page 12 to the first position for a relevant search. Essentially, it puts you in front of the people who are searching for what you’re offering, boosting traffic and driving sales.
A professional SEO agency is a team that you can hire who will do this for you, so you don’t have to worry! But, why not just do it yourself? Here are just some of the reasons that SEO agencies are so popular.
Saves You Time
SEO is incredibly time-consuming. In fact, you’ll often have to consistently work for months before you start to see real results, but when you do it’s well worth it! Coca-Cola, Nike, and Apple didn’t build their brands overnight, but their work certainly paid off.
When you’re running a company, though, you probably don’t want to spend hours finding keywords, optimizing content formats, and reducing your load speeds. By hiring a team to do this for you, you can sit back while the work happens and focus on the parts of the business you care about, using your time more effectively.
Saves You Money
Of course, just because you don’t want to do SEO yourself doesn’t mean you need a local SEO agency. Why not hire an in-house team?
While this might sound like a great idea, it’s going to be a lot more work and cut into that time you’re trying to save. It’s also super expensive to run an in-house team, making an agency the more cost-effective option! If you want in-house SEO, not only do you have to pay for your staff, you also need to buy SEO software and tools, pay for space for everyone to work from, and factor in things like holiday pay, maternity leave, and sick pay.
By hiring an agency, you can pay one fee and have everything taken care of, making it a lot cheaper in the long term.
Avoid In-House Team Management
Managing in-house teams is tough, too! If you’re hiring new staff you need to train them, acclimatize them, and make sure you’re creating a good environment for them to work in. You also have to manage them, ensuring they’re staying on task.
When you hire a local SEO marketing agency, they’ll do all of this for you. They’ll have their own management team, corporate rules, and efficiency goals set up, taking all of that trouble off of your hands.
Get an Expert Team
One of the great things about hiring an agency is that you know you’re getting talent (as long as you choose the best SEO agency in your area, of course). A trusted agency is going to have some top-tier staff with plenty of experience to hand, giving you instant access to brilliant work.
Because an agency usually has multiple clients, you’ll also be getting a team with diverse experience. They can pull experience from similar projects they’ve worked on, taking what’s worked before and what hasn’t to create a tried and tested strategy for your brand. In terms of SEO, that knowledge is invaluable.
A One-Stop Shop
SEO is a complex strategy that has many, many branches. From content writing to photography to web development, there are a lot of different skills you need! An SEO agency is a one-stop shop for all of this.
A comprehensive agency should have everyone you need already on board, helping your work get underway straight away. That’s much easier than trying to find each expert separately!
Keep Up With Trends
SEO is a fast-paced industry that you need to stay on top of if you want to succeed. There are new techniques and dos and don’ts constantly, and your SEO agency will be keeping watch of all of these to make sure your strategies are cutting edge. This is going to be key to helping you edge ahead of competitors who are also using SEO – if you think you’re the only one, we’ve got news for you!
There are also frequent algorithm updates for search engines, like Google. An algorithm might make months of work obsolete in a second, but a good agency will stay on top of the changes and adapt.
Hire a Professional SEO Agency
A professional SEO agency is an amazing investment for businesses both large and small! SEO is essential if you want to compete with our brands in your industry, gain traffic, and become successful. Unless you’re an expert or have the time and means to create your own in-house team, an SEO agency is the only way to get it done properly.
If you enjoyed this article, be sure to check out more on our website! We write articles for startups with plenty of business tips and advice to help you get your brand off the ground.