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BLive, an Indian startup, is spearheading the transition towards electric vehicles (EVs) with its robust e-mobility solution platform. Targeted at fleet operators, this platform is designed to streamline the integration of EVs into the last-mile delivery ecosystem, promoting more sustainable and cost-effective operations. By focusing on the unique needs of fleet management, BLive is setting new standards in the delivery sector, reducing carbon footprints while enhancing operational efficiencies. In an interview with Samarth Kholkar, CEO of BLive, sheds light on the company’s vision, approach, and future plans.

The Genesis and Evolution of BLive

BLive started with a clear mission to drive the adoption of electric vehicles across India. Initially, the company engaged in an innovative e-bike rental program aimed at boosting EV awareness and usage. “The whole intent was to first give people a little bit of awareness about EVs,” Kholkar explains. This early initiative sought to provide a tangible experience of electric bikes to tourists and locals alike, encouraging them to consider EVs as a viable transportation option through B2B partnerships.

Strategic Rebranding and Market Positioning

As mentioned, BLive’s journey began with a focus on B2C e-bike rentals through B2B partnerships. However, recognising the immense potential of EVs in last-mile delivery, the company strategically shifted its focus. “The huge demand for EVs in last-mile delivery is driven by two key factors,” explains Kholkar, “one, is the economic benefit – EVs offer a significantly lower cost per delivery. Two, the rapid growth of e-commerce and online deliveries is creating a natural demand for efficient and sustainable transportation solutions.”

This change in focus was aimed at maximising impact and scalability by leveraging partnerships with hotels and organisations like Goa Tourism initially, and later with various players in the logistics and delivery sectors. These collaborations were designed to amplify BLive’s reach and efficacy in promoting EV adoption.

Current Standing and Market Disruption

Today, BLive operates multi-brand EV hubs across India, offering vehicle sales, maintenance, charging solutions, and roadside assistance. With a sharp focus on the last-mile delivery segment, BLive aims to leverage electric two-wheelers for cleaner, more economical deliveries. Kholkar highlights the commercial or last-mile delivery segment as a significant growth area for EVs, which accounts for 66% of the 200Mn daily trips, this segment has a good potential to grow. BLive’s comprehensive solutions streamline fleet management with affordable financing, diverse multi-brand EV selection, and a full-stack smart fleet management system. Supported by centralised EV hubs, these solutions enhance operational efficiency and fleet utilisation. With 70+ partnerships and a growing presence in 15 cities, BLive is committed to reshaping last-mile mobility for a cleaner, more efficient future.

BLive is strategically connecting various stakeholders within the EV ecosystem. Kholkar elaborates, “We bring together demand generation partners like Zomato and Swiggy, EV manufacturers, and charging solution providers & the growing population of gig workers on one platform.” This collaborative approach fosters a supportive environment for EV adoption in last-mile delivery.

BLive empowers individual micro-entrepreneurs to become fleet operators. The company provides comprehensive support, including financing, insurance, and fleet management technology. Additionally, BLive bridges the gap by connecting these fleet operators with delivery companies, ensuring a streamlined and efficient delivery network.

Challenges and Future Aspirations

Despite its successes, BLive faces several challenges, including the fast-paced nature of technological advancements in the EV sector, the need for continuous capital for scaling operations, and the overarching goal of maintaining sustainability in all business practices. Looking ahead, BLive aims to deploy a substantial number of vehicles specifically tailored for last-mile deliveries. “We are looking at deploying a number of 10000 EVs, essentially for the last mile delivery fleets, by next year,” Kholkar shares, highlighting the scale of their ambitions.

The company’s growing success hinges on overcoming the initial investment barrier for gig workers who often deliver using their own vehicles. BLive is actively exploring solutions to address this challenge by offering disruptive ownership options.

The Vision for Tomorrow

“Unlike other EV players in India who focus on manufacturing EVs (like Ola and Ather) or managing delivery fleets themselves (like Yulu),” says Kholkar, “BLive takes a holistic approach. We bring the entire EV ecosystem together, creating a win-win situation for all stakeholders.”

While an IPO might be on the future horizon, BLive’s primary focus remains on achieving its deployment goals. “Our North Star metric is the number of EVs deployed,” emphasises Kholkar. This laser focus on driving EV adoption across India’s last-mile delivery landscape positions BLive as a key player in the country’s sustainable transportation revolution.

BLive’s ultimate vision extends beyond mere vehicle deployment. The company seeks to be at the forefront of the clean mobility movement, driving the adoption of EVs not just in metropolitan areas but across all tiers of Indian cities and towns. Their model anticipates a future where electric mobility is integral to everyday life, supported by a sustainable and comprehensive ecosystem.