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BLive: From Goa Tourism to Selling E-Bikes Across the Nation!


In the rapidly evolving electric vehicle (EV) landscape of 2024, one story that stands out with its vibrant colors of innovation and eco-friendly mobility solutions is that of BLive. Co-founded in 2018 by the visionary duo Samarth Kholkar and Sandeep Mukherjee, BLive embarked on its journey as an avant-garde EV tourism venture nestled in the scenic beauty of Goa. Little did they know, this venture would soon morph into a beacon for the EV revolution in India, bridging the gap between eco-conscious travelers and sustainable transportation. Let’s pedal through the electrifying journey of BLive, from its inception as a humble tourism service to becoming a powerhouse in the EV retail and service sector.

Sparking the Revolution: The Genesis of BLive

The story of BLive begins with a simple yet profound mission: to offer tourists an unparalleled experience of exploring Goa’s pristine beaches, heritage sites, and vibrant culture, all while riding on eco-friendly electric bikes. This unique proposition quickly captured the hearts of travelers, setting the stage for BLive’s meteoric rise in the EV domain.

As BLive’s electric bikes zipped through Goa’s lanes, a significant opportunity presented itself. Samarth Kholkar and Sandeep Mukherjee observed an increasing demand among their customers for purchasing these eco-friendly rides. Seizing this opportunity, BLive pivoted, expanding its wings beyond tourism to cater to the burgeoning demand for electric vehicles in India.

Electrifying Expansion: Nationwide Presence and Services

Today, BLive is not just about e-bike tours; it’s a comprehensive EV ecosystem that has sold over 3000 electric vehicles online, boasting a robust network of more than 25 offline stores across the country. This incredible journey from a start-up idea to a leading destination for EV sales, rentals, and financing showcases BLive’s unwavering commitment to promoting sustainable mobility solutions.

BLive’s offerings are as diverse as India’s terrain, featuring a fleet of over 60 electric vehicles. From sleek e-bikes and cycles to sturdy scooters, and even commercial EVs like Totos and auto-rickshaws, BLive caters to a wide array of customer needs. Their portfolio is a testament to the company’s vision of making eco-friendly transportation accessible to all.

Powering the Future: Comprehensive EV Solutions

BLive’s influence in the EV market extends beyond just selling vehicles. They offer a full spectrum of services, including financing options, charging solutions, and after-sales services, ensuring a seamless and hassle-free experience for their customers. Their approach not only democratises access to electric vehicles but also fosters a supportive ecosystem for EV adoption.

BLive’s journey from facilitating eco-tours in Goa to spearheading the electric vehicle revolution in India is a story of innovation, adaptation, and commitment to a greener planet. As the company continues to expand its footprint, offering a wide range of electric vehicles and services, it stands as a shining example of how vision, when combined with action, can lead to a sustainable future. For those looking to embark on their eco-friendly journey, BLive is more than just a company; it’s a companion in the pursuit of a cleaner, greener Earth.


Edited by Rahul Bansal



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