5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch) –

B2B marketers, are we over the B2C envy yet?We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We…

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This Gurugram-based startup takes the tech route to make intercity bus travel smoother

A Gurugram-based startup aims to make intercity bus travel smoother by managing everything from booking a ticket to ensuring a good service experience and safety standards, all on one platform.Operating…

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[The Turning Point] How this IIM alum turned his passion for politics into a profitable startup

Utkarsh Ayush realised very early in life that he is passionate about politics and does not want to work for any big company. Rather, his interest lay in trying to…

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