Digital Marketing Latest Trends 2021

Last June, the Indian government placed a ban on several Chinese apps, including the popular short video content platform TikTok — which had a large user base in India. In order…

There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right…

Two former Google employees Sujith Narayanan and Sumit Gwalani, who pioneered building Google Pay, on Tuesday launched Fi — a neobank targeted at the salaried millennial customer base to help…

Cybercrime has witnessed new dawn since the outbreak of the novel coronavirus. It might be easier to believe that startups will not be the targets of cyber threats, but let’s…

Hyderabad-based rooftop solar startup Freyr Energy on Wednesday said it has raised Rs 18 crore in equity investment from Total Carbon Neutrality Ventures, Schneider Electric Energy Access Asia, and C4D…

Bengaluru-based MyDentalPlan Healthcare has secured a seed funding of $700,000 from Safe Planet Medicare LLP. Started in February 2015 by three dentists — Dr Mohender Narula, Dr AnandKrishna, and Dr Girish…

What can the wildly successful craft beer industry teach B2B marketers? From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can…

Bharat Biotech on Wednesday said its coronavirus vaccine Covaxin has shown the efficacy of 78 percent against mild, moderate, and severe cases of COVID-19 as per Phase III interim analysis…

The COVID-19 imposed lockdown shut down many small businesses, including the street food vendors, home chefs, and other local players, who couldn’t effectively migrate to the digital platform. Having experienced similar…

Covishield, from the Oxford/AstraZeneca stable, comprises over 90 percent of the 12.76 crore COVID-19 vaccines administered across the country so far, according to government data on Wednesday.Of this, 15 states…