Growing up, Deepjyot Singh Sethi had aspired to become a doctor, but coming from a long line of entrepreneurs who are into manufacturing, he also wanted to carry on the…
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The investment flow into the Indian startup ecosystem continues to hold high as few of the companies look tantalising close to achieve the unicorn status.The second week of February saw…
Cloud costs can prove to be a tricky if not monitored carefully. This makes it important for organisations to reduce their overall cloud costs. All these techniques and strategies can…
CONSUMER WILL STAND WITH YOU The perception and level of consumer demand has changed. They are now bombarded with thousands of marketing pieces, every second, and this has left…
The first step is a lead generation by gathering data. How do you gather data? And what is data? What’s the data that you should be gathering? Let me break…
The ultimate goal of any marketing strategy is to help you grow your business by capturing the maximum mindshare and lower cost, the anatomy of a great marketing strategy will…
How many sales are you generating? Now, I’m not talking about a tool or anything like that, it really is copy. Just think of it this way. Someone…
Content marketing is a marketing strategy based on creating and distributing engaging, informative, and resonant content to attract and keep your target audience. Your content is your audience’s direct channel…
Is there really such a thing as a “fearless leader?” CEOs, expected to lead their company forward, often present themselves as bulletproof. But running a business can be unnerving and…
I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on…