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Garuda Aerospace and Lockheed Martin Canada to collaborate on UAS solutions 

Garuda Aerospace and Lockheed Martin Canada CDL Systems have signed a Memorandum of Understanding (MOU) to integrate Garuda Aerospace’s made-In-India drones with Lockheed Martin Canada CDL Systems’ advanced Uncrewed Aerial Systems (UAS) software solutions for defense and commercial purposes.

The companies are committing to exploring expanded partnership opportunities – working closely to build a strong data processing capability and develop joint algorithms which will cater to a wide range of drones and various drone-based service applications in sectors such as defense, agriculture, mining, large scale mapping and industrial inspection. 

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Garuda Aerospace recently commenced its $30 million Series A round at $250 million valuation. Former Indian cricket team captain Mahendra Singh Dhoni has invested and is also the brand ambassador of the company. Garuda Aerospace boasts of a drone fleet of 400 drones and a well-trained team of over 500 pilots across 26 different cities.

Gupshup supports SBI General Insurance with health insurance buying journey on WhatsApp 

Gupshup, the global leader in conversational engagement on Monday announced its association with SBI General Insurance, a private general insurance company, to enhance its insurance buying journey on WhatsApp. With Gupshup’s conversational chatbot, customers can not just purchase a new insurance policy from SBI General but renew an existing one, intimate claims and more, all within WhatsApp. 

Customers across the country can buy insurance from SBI General by sending a ‘Hi’ to http://wa.me/919136233331/ on WhatsApp. The bot will guide users through a simple and secure buying process, and help them complete the purchase within the WhatsApp chat thread. The hassle-free buying experience ensures that end-to-end policy purchase happens on the platform itself, right from exploring product features to accessing their policy documents. 

Apart from facilitating purchases, the WhatsApp chatbot allows for deeper insights into customer journeys and possibilities of advanced personalisation across crucial customer touchpoints.

UpScalio launches private-label gaming brand Archer Tech Labs, achieves annualised run-rate of Rs 3 Cr

UpScalio, an Indian ecommerce roll-up, has announced the launch of Archer Tech Labs, an electronic peripherals brand exclusively geared towards the gaming industry.

Archer Tech Labs, is exclusively built for gamers, and supplies a large selection of premium gaming accessories, with features that rival the largest international brands at a competitive price point. Archer is looking to double down on high category addressability for gamers and provide all solutions under one roof. This will further differentiate it from other electronic peripheral brands.

The brand has debuted exclusively on Amazon with 12 products across cooling pads, gaming mice, gaming keyboards, and mousepads. Each product has been designed to unlock the highest performance for gamers – the cooling pads allow for rapid heat dissipation, the mice have eight buttons to maximise dexterity, and the mechanical keyboards enhance the pace of keystrokes.

The brand has adopted a customer-centric approach to their product development, and will continue to build features that elevate the experience of the gamer.

Apart from performance marketing, Archer Tech Labs will be tying up with esports teams, gaming media outlets, and is also developing a comprehensive social media strategy to promote the brand. It will also participate in events such as Comic-Cons to reach their target audience.