Bengaluru-based social commerce startup DealShare has raised $129 Mn in an ongoing Series E round. The round saw participation from existing investors Tiger Global and Alpha Wave Incubation, alongside new investors Kora Investment, DF International Partners and Twenty Nine Capital Partners.
According to a regulatory filing, as seen by Inc42, Alpha Wave has invested INR 234.83 Cr for (10,420 Series E CCPS), Tiger Global has invested INR 293.5 Cr (Series E 13,025 CCPS), Kora Investment has pumped INR 205.8 Cr (9132 Series E CCPS), DF International has invested INR 164 Cr (2,605 + 3,908 Series E shares) and Twenty Nine Capital instilled INR 87.73 Cr (3,893 Series E CCPS) in DealShare.
When contacted by Inc42, several calls to DealShare went unanswered.
The round takes the company’s total valuation to $1.62 Bn according to Inc42 estimates, turning DealShare into the latest entrant in the unicorn club. The startup’s valuation has more than tripled since its last fundraise in July 2021.
With the current round, DealShare has raised around $330 Mn to date, joining the league of startups turning unicorns in 2022 alongside SaaS Startup Fractal AI, edtech LEAD and HR Tech startup DarwinBox.
Founded in September 2018 by Vineet Rao, Sourjyendu Medda, Sankar Bora and Rajat Shikhar, DealShare is a social ecommerce marketplace. It enables first-time internet users to shop online, targeting the middle-class population.
The startup sells grocery and household essential products through social media and messenger platforms like WhatsApp. It uses two ways to bring down the cost of essential products for the mass market segment — directly sourcing household items of lesser-known brands and selling products via community sales.
In 2021, the startup had a network of over 50,000 influencers to make deals viral and offer consumers incentives to share product deals with their friends. Rao, in a statement, had previously also claimed that the company’s gross revenue increased by 10X over last year with an ARR of $750 Mn for FY22.
“In 2021, we were able to pull over 5 Mn customers from the real Bharat into the fold of online shopping, particularly for groceries and essentials,” he had stated.
The startup had previously also mentioned that it was expanding operations from the current 10 states and 70+ cities to 20 states and 300+ cities by December 2022.
“To support growth, the company plans to invest in expanding its operational capacity, technology and human capital. We are looking to add more than 10,000 people across functions like technology, sourcing and merchandising, sales and distribution, marketing and operations, finance and HR in 2022,” Rao stated.
The Booming Social Ecommerce Opportunity In India
DealShare competes with the likes of social commerce unicorn Meesho, BulBul, YouTube’s SimSim, GlowRoad among several others. Walmart-owned ecommerce major Flipkart forayed into the social commerce space with Shopsy in July 2021. Recently, Shopsy has entered into the grocery segment.
In December 2021, social commerce startup Stage3 raised a Pre-Series A funding round to improve technology infrastructure. Later that month, Gobillion raised a seed funding of $2.9 Mn to expand its business and launch into more categories.
Previously, in September 2021, lifestyle social commerce startup Trell acquired Womaniya, a community focussed on women’s self-care, for an undisclosed sum. In June 2021, ecommerce reselling platform Shop101 announced its enroute-acquisition by InMobi’s Glance.
The gross market value (GMV) of the segment is currently in the range of $1.5 Bn-$2 Bn and is expected to reach $60 Bn in 2030. The entire ecommerce GMV in 2021 stood at around $25.75 Bn.
Speaking at the 2nd edition of The D2C Summit hosted by Inc42, Bimal Kartheek Rebba, cofounder and COO of Trell, had stated that 7% of the entire ecommerce GMV comes from social commerce platforms, and by 2025, it will reach 15-20%.
(With Inputs From Debarghya Sil)
The development was first reported by Entrackr.
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